AEO - Answer Engine Optimisation

We’re Your AI Search Experts

Search is changing, and customers are increasingly using AI tools like ChatGPT, Gemini and Claude to research businesses and compare their options.

Visibility is no longer just about ranking on Google. Your business also needs to be understood and referenced by AI platforms.

Our AEO Service

Our AEO and GEO (Generative Engine Optimisation) services combine proven SEO principles with AI optimisation to strengthen your online presence and improve how your business appears across AI-powered search.

Want to improve your AI search visibility? Talk to our team.

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  • We assess how your business currently appears across AI-powered search.

    The audit identifies visibility gaps, opportunities and the improvements most likely to make an impact, giving you a clear roadmap for strengthening your visibility and authority across AI search.

  • AI search looks beyond keywords to understand context, expertise and the questions your customers are asking.

    We review and improve your existing content, identify gaps and create new resources that strengthen your authority around the topics that matter most to your audience.

  • We combine proven SEO expertise with AI optimisation to identify opportunities to strengthen your website, communicate your expertise and improve visibility across both traditional and AI-powered search.

  • A clear website structure helps search engines and AI platforms understand your business, services and areas of expertise.

    We review your page structure, content relationships and how key information is presented, identifying opportunities to make your website easier to navigate and interpret.

  • Your wider online presence helps build trust and authority. We strengthen your visibility across relevant channels, keeping your expertise and brand information consistent for both customers and AI platforms.

  • AI search is constantly changing, so monitoring how your business appears is essential. We track your visibility, how your brand is represented and where opportunities exist.

    Regular analysis and recommendations help keep your business visible, relevant and competitive as search behaviour evolves.

  • AEO is an ongoing process. We continually review your content, strengthen your online presence and adapt your strategy to keep your business visible as AI search evolves.

AEO - AI platforms

What we do

AEO is about making sure AI platforms have the right information and signals to understand your business accurately.

We look beyond your website to identify how your brand is represented online and where information can be strengthened or clarified.

Depending on your business, this can include:

  • Reviewing how your brand is described online
  • Strengthening key business information and brand signals
  • Identifying gaps or inconsistencies across online sources
  • Improving how your expertise and services are communicated
  • Supporting stronger connections between related topics
  • Identifying opportunities to increase third-party recognition
  • Keeping your information accurate as your business evolves

The result is a clearer, more consistent online presence that gives AI platforms better information to work with.

How It Works

  • AI-powered search
    Understand

    We assess how your business is currently appearing across AI-powered search and identify where there are opportunities to improve.

  • Plan

    We turn our findings into a clear strategy, prioritising the changes most likely to strengthen your visibility and authority.

  • Improve

    We put the strategy into action across your website, content and wider online presence, working alongside your existing SEO activity.

  • SEO reports icon
    Monitor

    We track how your visibility develops and use what we learn to refine your strategy as AI search continues to evolve.

Want your business to show up in AI search?

Why choose 21Digital?

We’ve been helping businesses build online visibility for over 20 years, combining proven SEO expertise with a clear understanding of how search is evolving.

Our approach to AEO brings SEO, content and AI optimisation together. We focus on the information, expertise and signals that help AI platforms understand your business, so you can stay visible as more customers turn to AI for answers.

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Ready to be found in AI search?

As more customers turn to AI for answers and recommendations, now is the time to strengthen your visibility.

Find out how AEO can help your business become a trusted source across AI-powered search. Get in touch or simply fill in the form below to get started.

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Real challenges, smart thinking, and work that delivers meaningful results.

Are you prepared for success?

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