21DIGITAL INCREASES BOTTOM-LINE REVENUE BY £400K FOR FAMILY-RUN FENCING SUPPLIES BUSINESS
Since partnering with our Search Marketing team, Monton Fencing has experienced an impressive boost in local visibility and sales. It now holds the top position for ‘Fencing Manchester’ in Google search results and has a remarkable 2,500% return on its Google Ad spend.
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The Results
SEO Results
In January 2023, Monton Fencing was ranking for 298 keywords. By December 2023, we’d boosted this number to 2,399, creating a remarkable 705% growth with 259 keywords ranking on the first page. As a result of this enhanced visibility, our SEO strategy generated 1.35 million impressions and doubled traffic from Google’s organic search year on year.
PPC Results
Our specialist PPC Team has boosted Monton Fencing’s local online presence through a combination of search and shopping strategies, resulting in a return on ad spend (ROAS) of 2,415%.
- What Our Customer Says
“We tasked 21Digital to manage our SEO and Google Ads campaigns, and they have gone above and beyond. The Search Marketing team has been amazing, supporting us every step of the way. We look forward to what more this relationship will bring to our business.”
James Pirie, Director
THE CHALLENGE
Monton Fencing is a well-established fencing and landscaping supplier that caters to both DIY enthusiasts and trade customers within a 10 mile radius of the store. Although they only deliver locally, they recognise the importance of having a strong online presence to align with modern consumer behaviours, which is that many people prefer to do their research and shop online rather than in-store.
Our team at 21Digital was tasked with increasing Monton Fencing’s online presence to capture this untapped local consumer base and drive more traffic to their site.
BEFORE WORKING WITH US
Before partnering with us, Monton Fencing didn’t have an online store and faced challenges with local visibility. They weren’t appearing in Google searches for “Fencing Manchester” and were unsure if Google Ads and SEO would be effective for their business.
THE STRATEGY
We developed our Search Marketing (SEO) and Pay-Per-Click (PPC) strategies to ensure Monton Fencing and their products appeared at the top of local search and shopping results. By focusing on localised SEO and Ad campaigns we targeted customers in Monton Fencing’s delivery area (within 10 miles of the store) who were actively searching for fencing and landscaping products.
This approach ensured that Monton Fencing could effectively reach its target audience and maximise its online revenue, resulting in a substantial boost in leads and sales.
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