BRINGING HOME THE BACON FOR BUTCHERS EQUIPMENT WAREHOUSE
Over the past six years, our team at 21Digital has significantly increased online revenue and sales leads for Butchers Equipment Warehouse, leading to a remarkable 400% growth, an expansion of its customer base and a new store opening to serve its trade customers.
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The Results
SEO Results
Our SEO team has increased the number of visitors from organic search by 217%. This is a direct result of a 130% rise in the number of times Butchers Equipment Warehouse’s website pages were displayed to Google search users.
PPC Results
Our PPC team has delivered an impressive 553% increase in online revenue and also generated significant numbers of offline leads for Butchers Equipment Warehouse.
- What Our Customer Says
“21Digital took the time to understand our business and customers, so we can be sure our SEO and PPC campaigns are always precisely targeted and tailored to our needs. Together with the new Magento eCommerce website, we’re enjoying more sales than ever and a growing customer base.”
Mohamed Karolia, Owner
THE CHALLENGE
Butchers Equipment Warehouse specialises in providing commercial and industrial butchers equipment. As a well-established family-owned business, it offers a wide range of knives, tools, and equipment to butchers, chefs, and the wider catering industry. Our task was to increase its visibility online leading to an increase in both online orders and enquiries to its business development team.
THE STRATEGY
Our main goal was to establish Butchers Equipment Warehouse as the ‘go to’ choice for butchers and catering professionals searching to buy top-quality butchery tools and accessories. We concentrated on enhancing the essential pages of the website, ensuring technical accuracy, and incorporating the appropriate content types.
We also crafted a targeted PPC (Google Ads) campaign, displaying the client’s inventory in Google’s Shopping results and next to relevant searches across the Google Search & Display networks.
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