21DIGITAL INCREASED SALES LEADS BY 57%
Since working with 21Digital, Smiths Hire has seen a surge in traffic and a 57% increase in Tool & Plant hire requests.
Read More
The Results
SEO Results
Our SEO team has delivered 1,492 ‘Page One’ Google positions (with 312 terms ranking in the top 3) while also boosting hire requests from organic traffic by 52%. We also increased overall organic goal conversions by 85%.
PPC Results
Through the use of targeted Paid Ads for Smiths Hire, our PPC specialists have increased tool & plant hire requests by 139% and decreased cost per lead by 62%.
- What Our Customer Says
“Sam and the team have been exceptional, and have significantly improved our online presence. With 21’s help, we can now compete more effectively against other national hire companies with larger budgets and more hire centres. Their strategic approach to SEO and PPC has provided us with measurable results and has helped drive our business forward!”
David Turner, Sales & Marketing Director
THE CHALLENGE
For more than half a century, Smiths Hire have supplied tools and equipment to DIY and trade customers, now operating from 16 depots in the North West and West Yorkshire. 21Digital was tasked with boosting Smiths Hire’s online presence and driving leads for their tool and plant hire depots and national powered access/plant re-hire services.
THE STRATEGY
Our Search Marketing (SEO) team increased site traffic through a sustained local organic SEO campaign and targeted paid advertising (PPC), firmly putting Smiths Hire in front of potential customers actively searching for their ‘tool hire’ products.
Our search strategy primarily focused on local visibility, as customers typically expect to find a tool hire company near their own location. We have also fixed a range of technical SEO issues and substantially improved the site’s usability, all the while working closely with Smiths Hire’s in-house marketing team.
Interested in working with 21Digital?
Work With Us
