21DIGITAL DOUBLED TURNOVER IN 6 MONTHS
In just six months 21Digital doubled SL Wrought Iron’s sales figures from the previous year.
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- What Our Customer Says
“21Digital have helped us achieve everything they said they would, and the suggestion of an online quote form is something we would never be without now! Great service, great advice, and great help – they really do know the best path to increase business and sales.”
THE CHALLENGE
SL Wrought Iron manufactures bespoke metal driveway gates and railings from their purpose-built facility in the heart of Lancashire. 21Digital was tasked to help expand their business nationwide, improve the company’s visibility online, drive revenue and boost profits.
THE STRATEGY
To help SL Wrought Iron grow their business, our Search Marketing team developed a strategy for the new growth goals, utilising organic search marketing (SEO) practices and Paid Ads (PPC) management services.
We analysed their customer behaviour online and found that most sales came from phone calls and inquiries rather than e-commerce purchases. In light of that, we adjusted our strategy away from e-commerce sales to focus on generating more sales leads and calls for the client’s business development team.
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