CoverMyFurniture.com ACHIEVE COMFORTABLE GAINS IN VISIBILITY AND ENGAGEMENT!
With the expertise of the Search Marketing team at 21Digital, Cover My Furniture has seen impressive growth in visibility. Search engine impressions have skyrocketed by 227%, while clicks have jumped by 185%. This success has also led to multiple record breaking months for inbound leads.
We’ve also boosted conversions by 21%, and reduced the cost per conversion by 40%, all while working with a reduced budget. This means more customers are engaging with Cover My Furniture, and we’re achieving these results in a more cost-effective way!
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The Results
SEO Results
Our SEO strategy has delivered outstanding results for Cover My Furniture, driving a 227% increase in search impressions and significantly expanding the brand’s visibility. When we first started working together, Cover My Furniture held 82 top-three keyword positions on Google and 531 keywords on page one.
Now, they have 255 top-three keyword positions and 999 page-one rankings. This improvement has also led to a 185% increase in clicks, driving more users to the website, as well as a 51% increase in inbound leads.
PPC Results
Since Cover My Furniture’s bespoke sofa covers are a high-end product, our focus has been on encouraging potential customers to request free fabric samples and start their bespoke sofa cover journey. Despite working with a 30% reduced budget, our Google Ads team successfully increased enquiries by 21% whilst
reducing cost per acquisition by 46.57% (-£22.27).
- What Our Customer Says
“I’m thrilled with the savings the team has delivered, managing to keep fabric sample requests flowing despite the reduced budget!”
Rachel Crisp, Head of Marketing
THE CHALLENGE
Cover My Furniture approached 21Digital in November 2023, looking to reach a wider audience and enhance its online visibility. Specialising in luxurious custom removable sofa covers, Cover My Furniture needed a strategy that would position its product range at the top of search engine results.
THE STRATEGY
Our approach utilised both search marketing and paid ad strategies. By optimising Cover My Furniture’s website for target keywords and managing a detailed paid media campaign, we successfully increased Cover My Furniture’s search visibility, amplified engagement, and drove meaningful traffic to the website.
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