21DIGITAL HELPS SAVOY TIMBER NAIL DOWN SUCCESS!

Thanks to the expertise of the Search Marketing team at 21Digital, Savoy Timber has achieved outstanding online revenue growth, generating £7.4 million and delivering a £1.4 million uplift compared to the previous period.

The Results

Results

The Search Marketing team at 21Digital delivered significant improvements in organic performance, with 965 keywords ranking in the top 3 positions on Google and a further 2,604 ranking in positions 4–10. In total, 3,569 keywords now appear on the first page of search results.

This increased visibility contributed to a 91% uplift in clicks from Google, strengthening overall traffic and product exposure. Combined SEO and PPC efforts have supported sustained revenue growth, with Savoy Timber generating £7.4 million in online revenue and achieving a £1.4 million increase compared to the previous period.

THE CHALLENGE
Savoy Timber has been our longstanding client for over a decade. We took them from a small family-run timber business to a national e-commerce retailer. Following its acquisition by Estate Sawmills Ltd., the focus shifted towards scaling performance even further.
Our task was to continue elevating Savoy Timber’s online visibility, enhancing the performance of its e-commerce platform as the new owners expanded the product range to include a wide variety of home and garden products, such as acoustic wall panels, flooring and composite products.
THE STRATEGY
Through a combination of tailored Search Marketing and Paid Media campaigns, we enhanced traffic to Savoy Timber’s website and increased sales of its extensive range of home and garden products. We also managed a six-figure paid ads budget, optimising the website for greater market visibility and converting browsers into loyal, returning customers.
What Our Customer Says
“The support from the 21Digital team has been invaluable during this exciting transition for Savoy Timber. Their understanding of the home and garden sector has helped us achieve significant online growth, and I’m looking forward to seeing how far we can go as we aim to expand nationally.”
Chris Powell, Owner.