21DIGITAL HELPS SAVOY TIMBER NAIL DOWN SUCCESS!

Thanks to the expert efforts of the Search Marketing team at 21Digital, Savoy Timber achieved an impressive £7.4 million in online revenue from October 2023 to September 2024, marking a £1.4 million increase from the previous year.

The Results

SEO Results

Our Search Marketing team at 21Digital helped Savoy Timber achieve impressive results, with 965 keywords ranking in the top 3 positions on Google and an additional 2,604 keywords in positions 4-10. In total, that’s 3,569 keywords on the first page of Google!

PPC Results

This effort led to a 91% increase in total clicks from Google, significantly boosting the visibility of Savoy Timber’s products. Thanks to our Search Team’s combined SEO and PPC strategies, Savoy Timber reached an outstanding annual revenue of £7.4 million over the past year, an increase of £1.4 million compared to the previous year.

What Our Customer Says
“The support from the 21Digital team has been invaluable during this exciting transition for Savoy Timber. Their understanding of the home and garden sector has helped us achieve significant online growth this past year, and I’m looking forward to seeing how far we can go as we aim to expand nationally.”
Chris Powell, Owner.
THE CHALLENGE
Savoy Timber has been our longstanding client for over a decade. We took them from a small family-run timber business to a national e-commerce retailer. As a result, Savoy Timber was acquired by Estate Sawmills Ltd. in September 2023.
Following the acquisition, our task was to continue elevating Savoy Timber’s online visibility, enhancing the performance of its e-commerce platform as the new owners expanded the product range to include a wide variety of home and garden products, such as acoustic wall panels, flooring and composite products.
THE STRATEGY
Through a combination of tailored Search Marketing and Paid Media campaigns, we enhanced traffic to Savoy Timber’s website and increased sales of its extensive range of home and garden products. We also managed a six-figure paid ads budget, optimising the website for greater market visibility and converting browsers into loyal, returning customers.