FARLEYS SOLICITORS SEES 92% SURGE INCREASE IN INBOUND LEADS FOR BOTH BUSINESS AND PRIVATE CLIENTS
Since partnering with our lead generation team at 21Digital, Farleys Solicitors has experienced remarkable growth, including a 92% increase in new inbound leads from its website.
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The Results
SEO Results
Our SEO efforts have led to impressive results for Farleys Solicitors. So far, we have delivered a 21% boost in website impressions and an impressive 70% increase in clicks from Google Search.
The average ranking position for Farleys’ keywords has improved by 16%, resulting in an additional 6,515 keywords now showing in Google, with 178 of those in the top 3 positions, 635 in positions 4-10, and 590 in positions 11-20.
Our SEO efforts have not only increased the website’s visibility but also significantly boosted organic traffic, which saw a substantial 48% increase. This increase has directly impacted conversions, such as contact form submissions rising by 50% and callback requests improving by 92%.
- What Our Customer Says
“I’ve been working with Sam, Steven, Michael, and the 21Digital team for about two years, and I can’t recommend them highly enough. They’re professional, knowledgeable, and incredibly approachable, which makes working with them a real pleasure. We consider them an extension of our marketing team here at Farleys.”
THE CHALLENGE
We placed a particular emphasis on boosting local visibility for Farleys Solicitors across its seven branches: Preston, Blackburn, Shadsworth, Accrington, Burnley, Manchester, and Rawtenstall. At the same time, recognising its capability to compete on a national scale, we’ve also been optimising Farleys’ content for broader visibility to attract both business and private clients from all across the country.
THE STRATEGY
Following an audit/deep dive by our Search Marketing (SEO) team we began by making structural changes to help search engines understand the website better, rewriting important content, and optimising it with relevant terms chosen based on keyword research to improve the overall site ranking in search engines such as Google. Our approach focused on increasing the firm’s presence in relevant search results and enhancing the quality of its organic traffic, focusing especially on areas local to each of Farleys’ branches.
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