Driving Ciceley Commercials’ Move Into Retail Vehicle Sales
Since 2022, we’ve worked with Ciceley Commercials across a mix of digital projects, from web design and development through to bespoke integrations. Alongside building their website, we’ve also delivered vehicle API integrations for vans and trucks, making it easier for the team to manage and display stock online.
With sites across Blackburn, Bolton, Carlisle and Dumfries, Ciceley Commercials has spent more than 50 years building its reputation as an award-winning, trusted Mercedes-Benz dealership and industry leader. After recently expanding into used Mercedes car sales, the team needed a way to bring that new offering online through ciceley.com in the same seamless way as its existing vans and trucks stock, and that’s where we came in.
Developing a new AutoTrader API integration for retail vehicles
With the existing ciceley.com platform already handling van and truck listings through the integrations we’d previously developed, this next phase of the project focused on extending that same functionality into a dedicated cars section for retail vehicles.
After the team at Ciceley added vehicles to their existing AutoTrader account, we were able to build on the established infrastructure and develop a new AutoTrader API integration tailored specifically for retail vehicles.
The integration will pull live vehicle data directly from AutoTrader and automatically publish it to ciceley.com, helping keep listings accurate and up to date without the need for manual uploads or duplicated admin work. This way, used Mercedes cars can be advertised through the website alongside the existing vans and trucks offering, creating a more connected experience for both the Ciceley team and their online customers.
Supporting long-term growth
This latest development represents another important step in the continued evolution of the Ciceley Commercials platform and highlights the value of scalable web development that can grow alongside a business over time.
Michael, Technical Director here at 21Digital, said:
“We were able to build on the existing infrastructure and extend the functionality into retail vehicle sales in a way that feels seamless for both the client and their customers. It’s been great to continue supporting the business as their offering grows.”
A partnership that continues to evolve
Projects like this are exactly why long-term client relationships matter. When a team already understands your website, your goals and the way your business works, it becomes much easier to build on what’s already in place and keep moving your digital presence forward as new opportunities come along.
We look forward to continuing our partnership with Ciceley Commercials as the business continues building on its 50-year legacy as an award-winning, trusted Mercedes-Benz dealership.
If you’re looking for an expert digital team to support your business as it continues to grow, our specialists in web development, web design, SEO, Google Ads, email marketing and digital strategy are here to help keep your online presence moving forward. Whether you’re launching something new, evolving an existing platform or looking to improve performance online, our team is here to help. Get in touch today — we’d love to hear from you!
