21Digital rolls out new website for Ciceley Commercials
We’ve designed and delivered a new website for Ciceley Commercials Ltd, a Mercedes-Benz van and truck specialist.
Established over 50 years ago, Ciceley Commercials was the first Mercedes-Benz Commercial Vehicle franchise in the Lancashire area, and over the last half-century, the company has now grown to employ over 240 staff, with premises in Blackburn, Bolton, Carlisle and Dumfries.
With our own in-house team of designers and developers, we’ve created a new website for Mercedes-Benz and Fuso Trucks, incorporating new branding that communicates that same characteristic sense of sophistication and high performance.
As part of the project, we also integrated the Autotrader API for advertising vehicle stock, ensuring a seamless user experience for Ciceley Commercials’ customers. We’ve also taken care to ensure that the company’s website highlights all the company’s different divisions (including MOT, servicing, and parts) to local customers.
Our Managing Director, Sam Fletcher, said: “Automotive is a key sector for 21Digital, so we’re really pleased to have delivered this brief for Ciceley Commercials. They’re a family-owned, award-winning business, so they go the extra mile when it comes to customer service, and we’ve designed the new website to reflect that experience online, matching the high expectations that their customers have come to expect.
“Another of our key aims was to ensure that the website is able to better promote the full range of products and services, from van and truck sales to service.”
Lorraine Howard, the Marketing Manager at Ciceley Commercials, had this to say about our partnership: “As a local award-winning company, 21Digital has a strong reputation for providing effective online solutions to clients in the automotive sector, so they were the natural choice when looking for a company to update our website.
“The new website is a huge step-up in design and user experience in support of our customers. At Ciceley, our committed team of experts all work towards the same goal; to provide outstanding customer service and ensure that our customers keep moving, and the new website represents that brilliantly.
“In the short time our site has been live, we have not only received great feedback, but also seen fantastic results with a marked increase in contact through the site for all areas of the business.”
Here at 21Digital, we’ve been creating high-quality websites for over 20 years. We specialise in lead generation and e-commerce, providing digital marketing services, including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing. So, if you need some marketing expertise to help give your business a boost in outreach, give us a call!
