A Website That Works Harder For Whitelocks
Since 1997, Whitelocks has built a strong reputation across North Yorkshire for plant hire, earthworks and environmental services. As the business has grown, its digital presence needed to grow with it. The existing website no longer reflected the scale of the company or the breadth of services it offers, making it the perfect time for a complete refresh.
Working closely with the Whitelocks team, we delivered a new brand identity alongside a completely redesigned website that better represents the business today while helping it generate more enquiries for the future.
A brand refresh that reflects the business today
Over the years, Whitelocks has continued to expand its capabilities and work on increasingly larger projects. However, its branding and website had begun to feel outdated, creating a gap between how the business operated and how it was presented online.
Our design team refreshed the brand to create a more modern, professional identity that better reflects Whitelocks’ experience and reputation within the industry. This updated look has been carried throughout the new website, creating a consistent and confident presence that positions the business more competitively within the plant hire and construction sectors.
A website designed to generate more enquiries
The new website was designed with lead generation at its core. While plant hire is the primary focus, the site also showcases Whitelocks’ wider range of services, including Vac-Ex, earthworks and environmental solutions, making it easier for potential customers to understand everything the business offers.
Clear navigation, stronger calls to action and improved service pages help guide visitors towards making an enquiry, while the responsive design ensures the experience works just as well on mobile devices as it does on desktop.
The result is a website that not only looks more professional but also supports the commercial goals of the business by turning more visitors into enquiries.
Bringing existing photography to life with AI
One of the standout features of the new website is its AI-generated homepage video. Using photography supplied by Whitelocks, our creative team produced a dynamic hero video that immediately captures attention and helps tell the company’s story from the moment visitors land on the homepage. Rather than relying on expensive video shoots, this approach demonstrates how existing brand assets can be transformed into engaging digital content using AI.
It’s a great example of how businesses can make more of the content they already have while creating a modern, impactful first impression.
Looking ahead to phase two
The website marks the first stage of Whitelocks’ wider digital transformation. Phase two is currently in development and will introduce a bespoke plant management portal, designed specifically around the way Whitelocks operates.
Once complete, the portal will support internal processes by helping the team manage plant assets, documentation and site activity more efficiently. By taking a phased approach, Whitelocks is investing in both its customer-facing presence and the systems that support the business behind the scenes
It’s been a great project for both our web development and design teams, and we’re looking forward to seeing it in action once it goes live!
If you’re planning a similar project, whether that’s a website rebuild or something more bespoke behind the scenes, our team is here to help.
At 21Digital, lead generation and e-commerce specialists. For over 20 years we’ve been delivering results-driven services like web design, web development, SEO, Google Ads, digital consultancy, social media marketing, email marketing and more. So, if you’re looking for a team that’s as dedicated to your success as you are, get in touch – we’d love to have a chat!
