SWINGING FOR THE FENCES WITH WELCH FENCING

Welch Fencing is a family-run fencing manufacturer based in Preston, Lancashire, with a long-standing reputation for providing quality timber garden fencing products to homeowners, tradespeople, and local authorities.

Following a period of rapid growth, Welch Fencing partnered with our team at 21Digital to make sure their performance remained strong and scalable in a competitive market. Through a strategic combination of SEO and Paid Search, we’ve helped them move from short-term momentum to sustained, long-term growth, achieving record-breaking results across both organic and paid channels.

THE CHALLENGE
After experiencing a significant surge in demand, Welch Fencing needed a strategy that would protect and scale performance in a changing market. Increased competition and fluctuating consumer buying patterns meant relying on momentum alone wasn’t an option.
The goal was clear: drive consistent online customer acquisition while protecting margins and strengthening market share in an increasingly competitive space.
THE STRATEGY
We took a multi-channel approach to make sure that Welch Fencing continued to attract and convert customers. This included Search Engine Optimisation (SEO) to boost organic rankings and capture intent-driven traffic, alongside targeted Paid Search Advertising (PPC) campaigns focused on high-performing, seasonal product lines. We also implemented landing page optimisation to improve conversion rates and streamline the user experience, which was supported by an on-site content strategy designed to drive keyword growth and product discovery.
RESULTS
Since partnering with our team at 21Digital, Welch Fencing has consistently surpassed previous revenue benchmarks, demonstrating that sustainable growth comes from strategy rather than circumstance.
Our integrated search approach has acquired thousands of new customers, strengthened brand visibility online, and delivered exceptional return on investment across both organic and paid channels.
Most notably, we’ve helped Welch Fencing double revenue compared to earlier performance levels, while building a dominant search presence in their sector.
Now, they rank on page one of Google for 1,494 keywords, including 660 top-three positions. Paid Search campaigns regularly achieve 1500%+ Return on Ad Spend (ROAS), delivering scalable and profitable growth.