21Digital wins Cutting Edge brief
21Digital has won the contract to create a new lead generating and eCommerce website for Chorley-based Cutting Edge, a market-leading supplier of food processing machinery, equipment and products.
Established in 1992, Cutting Edge employs over 80 people, providing machinery and engineering support, equipment and PPE to food processing companies across the UK and Ireland. Its unique knife sharpening service sharpens around one and a half million knives per year.
Using our own in-house team of expert designers and developers here at 21Digital, our core aim for the new website is to significantly increase the business’s online sales, which currently account for a relatively small portion of its total £15m turnover. The front end of the Magento 2 website will aim to improve the corporate appeal of the site and will feature greater use of video to showcase the depth of expertise within the business.
21Digital managing director Sam Fletcher said: “Cutting Edge’s mission is to be a pioneer of innovative and unprecedented solutions at the forefront of the UK and Ireland’s food industry. The new website will aim to bear that out, with a slick corporate experience, while also providing an easy-to-navigate online shop for its eCommerce customers. A dedicated careers section will also detail the company’s training resources, job vacancies and the Cutting Edge Academy.”
Cutting Edge Head of Marketing, Kevin Dunne said: “The intention for the new Cutting Edge website is not only to increase our online sales but also support the development of corporate relations with all our stakeholders – from customers to staff, partners to industry bodies.
“Sharp, Innovative and Reliable are the three pillars of our business, and these qualities run right through our diverse and expert team. Together, we work tirelessly to bring unprecedented solutions to the food industry. We continue to be pioneers of change and innovation. The next website will help to demonstrate the knowledge, expertise and experience Cutting Edge offers the UK & Eire food and further processing industries.”
21Digital is a multi-award-winning agency specialising in lead generation and eCommerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.