To support their growth plans 21Digital was tasked with creating and delivering a new online presence, and driving sales leads to the company’s business development team.
Using our unique approach of “Define, Design, Refine”, we began by carrying out a comprehensive audit of CoolKit’s website, user experience and competitor analysis – using these details as reference points for our developing strategy.
With initial research complete, we scamped out our vision for the development of the new website. Our focus was primarily on the key benefits of the refrigerated vehicles themselves, but we knew it was also crucial to emphasise CoolKit’s unique service offering. Their versatile, bespoke designs were amongst their top USPs, as well as the considerable expertise of their engineers.
Meanwhile, we implemented an organic search marketing (SEO) campaign that successfully boosted CoolKit’s ranking in Google’s search page results. We ran our PPC campaign in tandem with this, targeting advertisements at potential customers searching for refrigerated vans and fridge vans, as well as variations on these and other similar terms.
In just the first few months following the start of our partnership with CoolKit, we’ve already produced significant results with regards to the site’s online visibility. UK Organic traffic to the website (people who’ve found it through unpaid Google search results) has increased by 89.59%*, while website conversions (visitors who follow through with desirable actions) are up by over 83.33*%.
“I have now been working with the team at 21Digital for a number of years, and their service has been outstanding throughout. Their expertise in digital marketing is obvious from speaking to the team, visiting their office, and seeing the work take shape. The recent work they have carried out at CoolKit has been of a very high standard, understanding our brief and delivering to the given timescale. With continuous technical support, they’re always easily reachable and open to discuss any requirements. Their initial involvement with our SEO strategy has brought about clear and measurable improvements, and we look forward to what’s yet to come.”
Lore Emmerson – Marketing Manager
The CoolKit team continue to stay at the cutting edge of the market by creating new design kits and bespoke vehicles, and highlighting this innovation forms a core focus of our ongoing digital strategy here at 21Digital.
* Data based on UK Organic Traffic Jan 2018 vs Jan 2017