Low Carbon Energy is a leading multi-service renewable energy company, based in Burnley, Lancashire. 21Digital was tasked with a re-branding exercise – creating a new online presence and delivering a tailored digital marketing strategy to drive new sales leads to its business development team.
We began by refreshing the company brand, revitalising their website and creative elements with a single, clear aim in mind: to communicate to their customers the key benefits of investing in commercial solar electricity.
We also increased the company’s visibility in Google Search by implementing an organic search marketing (SEO) campaign in tandem with a Pay Per Click campaign to increase reach to potential customers. Our primary strategy for the PPC campaign involved targeting any potential customer searching for “solar panels for business” and similar related terms.
Meanwhile, we concurrently run regular email marketing campaigns in order to keep Low Carbon Energy and its service offering at the forefront of their audience’s minds.
“We chose 21Digital against three other competing agencies – they gave us confidence they could successfully deliver and ever since the appointment we’ve been very happy with the outcome.”
Ged Ennis, MD