The team at Excelsior are extremely proud of their rich heritage, which stretches all the way back to 1896 – and in an age where plastic manufacturing is in significant decline, they are proudly waving the flag for British Manufacturing.
21Digital was commissioned to refresh the company’s dated identity and deliver a completely new digital footprint which would help Excelsior stand out from the crowd.
Our creatives scamped out a vision for the new brand, incorporating the client’s rich heritage with a simple tag line.
The new company brand was rolled out across all customer touch points, including a new responsive website. This website makes use of high-resolution video to give users a quick introduction to the plastics manufacturer and its core capabilities.
The website also features a WordPress content management system, which is simple and efficient to use for the in-house administration staff.