WHY SEO IS STILL ESSENTIAL IN THE AGE OF AI
It seems like Google is constantly changing at the minute, doesn’t it? Don’t worry though, our expert team at 21Digital is here to keep you updated! Today, we’re talking about SEO, or more specifically, why it’s still so important despite the rise of AI tools.
In this rapidly evolving digital landscape, the rise of AI technologies, like Google’s new AI Gemini, Chat GPT, and other AI tools, is reshaping how we interact with information, especially how we search for it. But even as these innovations transform user experiences, one crucial element of digital success remains indispensable: Search Engine Optimisation (SEO).
Google’s shift toward AI, which has been further outlined by its introduction of Gemini, reflects the change in how users are now seeking out and using information online. And, as AI tools become more sophisticated, there’s a growing concern that traditional search methods, like good old fashioned ‘Googling’, might become obsolete. Platforms like TikTok are also influencing how people discover content, particularly for Gen Z, leading some to wonder if SEO’s relevance is diminishing.
SEO is adapting, not disappearing
Despite these changes, SEO continues to be a fundamental pillar of online visibility. While AI and other advanced search technologies might alter user behaviour, the principles of SEO that make your website accessible, relevant, and trustworthy to your customers are just as important as ever. SEO specialists worldwide, including ours here at 21HQ, are adapting by ensuring that websites are optimised, not just for traditional search engines, but also for AI-driven platforms.
We’re evolving with AI
By the looks of things, it seems that AI is here to stay. However, that doesn’t mean that the integration of AI into Search means SEO is becoming obsolete. Instead, we’re refining our strategies to incorporate and make use of:
More conversational style keywords most likely to be used via AI voice search on Siri or Gemini
FAQs and informational pieces since people mostly use AI search engines for research
Structured data to help clarify and classify pages, content types and brands
Just to give a few examples! These minor adjustments to our strategies incorporate all the essential elements of traditional SEO but with a modern approach that stays on par with evolving trends.
To sum it up…
While we adapt our strategies to meet the needs of AI tools and new search behaviours, the basics of SEO continue to drive organic search success. By actively working with these AI advancements and adjusting our approach as the technology develops and user behaviour changes, we’ll help make sure your business stays at the forefront of search engines like Google, whether through traditional search or innovative AI solutions!
With more than 20 years of experience to our name, we’re constantly adapting our digital strategies, so you can trust us to know exactly what it takes to implement an effective SEO campaign – with or without AI!
At 21Digital, we’re lead generation and e-commerce experts with over 20 years of experience delivering award-winning digital marketing services, including web design, web development, SEO, SEO, Google Ads, digital consultancy, social media marketing, and email marketing. So, if you’d like a hand getting some creative and helpful content onto your website, we’d love to hear from you! Give us a call on 01254 660 560, or fill out our contact form and have a chat about how we can take your SEO to the next level.
