The rise of AI – and what it can do for you
It’s hard to argue with the idea that artificial intelligence is one of the single biggest technological developments of recent times. It’s already led to seismic changes in a huge number of industries, from automotive and industrial manufacturing to recruitment and accounting. And of course, that includes the world of digital marketing.
One of the most universal advantages of artificial intelligence is its ability to save time on many menial tasks (and indeed some complex ones too), which frees up more time to maximise productivity. If that’s a particular goal for your business this year, that’s exactly where we can help here at 21Digital. As digital marketing experts with almost 20 years of experience, we pride ourselves on using artificial intelligence to maximise results for our customers. Here’s a brief insight into how!
How we’re using AI to help our customers
As we touched on above, one of the main benefits of AI revolves around its time-saving capabilities – much like a calculator helps a mathematician or accountant. For example, our design team use AI tools for tasks that are simple in theory but can often take longer than they’d like, such as separating an image from a background, or changing elements of its colour or shape to make it more suitable for commercial purposes.
We also often use it to speed up content writing too, encompassing everything from SEO blog content to landing pages and marketing collateral. By combining the raw power of AI machine output with the peerless expertise of our copywriters (plus, of course, their excellent eye for brand and tone of voice), we’ve been able to scale up our content production, making it even easier for us to help your site climb Google’s search engine rankings and get your business seen.
What does the future hold for search?
As a species, we’ve barely scratched the surface of the full potential of AI – there are plenty more good things on the horizon! Google is currently working on its Search Generative Experience for example, which will draw on AI to help better understand user intent, so that it can deliver even more tailored and relevant search results. Some rival search engines, like Bing, have already implemented similar systems into their search results. The results have been somewhat mixed (the Search Engine Results Pages are packed with an almost overwhelming amount of information, for example), but like them or not, they’re not going away, and they have big implications for technical SEO.
Happily though, you don’t need to worry about keeping yourself up to speed on every new AI development in the world of digital marketing – that’s exactly what we’re here for! With more than 20 years of experience behind us, we have a long history of helping our clients get to the top of Google, and stay there. You can find out more about our technical SEO services here, or take a look at our case studies to find just a sample of what we’ve achieved for our happy clients. Feel free to contact us on 01254 660 560, and let’s talk!
