From clicks to customers – the power of content!
At 21Digital, we’re committed to helping businesses tell their story through engaging content. If you’ve toyed with the idea of creating blogs for your website but haven’t taken the plunge, or if you’re curious about how impactful your current blogs are for your online presence, we have some interesting statistics to share that’ll really help paint a picture of just how important unique content is for maintaining a strong online presence.
A TRACK RECORD THAT SPEAKS FOR ITSELF…
Our content team produces thousands of pieces of content each year for our SEO clients from blogs to website pages to category descriptions and so on. We’re constantly updating our clients’ websites with fresh new content… but why, we hear you ask?
Well, here’s why!
Over the past year alone, the blogs we’ve written for our clients have attracted a whopping 304,331 clicks and achieved an impressive 21 million impressions (and that’s just from blogs!).
These statistics show how significant the impact of consistently producing high-quality content is when driving traffic and enhancing your visibility. Remember, more clicks = more potential customers.
So, with all that being said, let’s break down all the reasons why quality written content is an absolute must for boosting your SEO.
Enhance your online visibility
At 21Digital, we like to refer to an acronym when deciding what kind of written content to produce for a client: E-E-A-T. It stands for experience, expertise, authoritativeness, and trustworthiness, and it’s been a cornerstone of Google’s Search Quality Rater Guidelines for years now. The more your content aligns with these values, the more reliable it’s seen to be, and as a result, the more highly it’s ranked.
To put it simply, you’ve got to show that you really know your stuff! By doing so, you’ll also meet the needs of your customers while showing search engines like Google that your website is both active and authoritative.
Establish your authority and build trust with your customers
Aside from making your business look good in Google’s eyes, providing valuable insights and solutions through your blogs positions your brand as an industry leader, which is the ideal position for any business.
Let’s face it: a business that constantly updates its website with helpful tips, tricks, and information looks ten times more reliable than a business that hasn’t updated its website in two years, right? This helps build trust with your audience and makes them more likely to choose your products or services over competitors.
Engage your customers throughout their journey
Blogs are effective tools for engaging potential customers at the early and research stages of the buying journey, or ‘higher up the funnel,’ as we like to say in digital marketing. By providing valuable information and educational content, you can seamlessly guide potential customers through the awareness and consideration stages of the buying process. When they’re ready to make the purchase, they’re far more likely to come back to you.
Carve out a niche for your business
In a crowded marketplace, your blogs allow you to show your potential customers what sets your brand apart. Whether it’s your unique products or business model, friendliness, industry expertise, or client success stories, writing blogs helps you carve out a distinct identity that helps form that all-important relationship that converts a reader into a customer.
So, to recap, blogs and all other well-written content help drive clicks and users to your website. Without them, your business might struggle to keep up, no matter how great your products or services are – and no one wants that!
At 21Digital, we’re lead generation and e-commerce experts with over 20 years of experience delivering award-winning digital marketing services, including web design, web development, SEO, SEO, Google Ads, digital consultancy, social media marketing, and email marketing. So, if you’d like a hand getting some creative and helpful content onto your website, we’d love to hear from you! Give us a call on 01254 660 560, or fill out our contact form and have a chat about how we can take your SEO to the next level.
