21Digital to create new lead gen website for Recycling Lives
We’ve enjoyed a successful relationship with Recycling Lives for well over 10 years here at 21Digital, and over the last decade we’ve been instrumental in helping its team to reach some truly spectacular milestones. Now, we’re taking that partnership up a gear, with the design and development of a brand new WordPress website for Scrap Car Network, which is part of the Cars division at Recycling Lives.
“We’ve got two key aims for the new website,” says Steven Taylor, our creative director at 21Digital. “The first is to improve the UX and customer journey, whilst creating a website that offers mutual brand benefit to both Scrap Car Network and their parent company, Recycling Lives.
“The second aim for the project is to boost the amount of website conversions for the company in key target areas – ultimately increasing the number of cars depolluted each year.”
Recycling Lives is an award-winning organisation based here in the North West. It runs a number of charitable initiatives, including its HMP Academies, a Food Redistribution Centre, and its own in-house residential charity – dedicated to helping ex-offenders and formerly homeless people get their lives on track. Recycling Lives funds these charitable activities with income from its commercial subsidiaries, including Scrap Car Network.
Through Scrap Car Network, the Recycling Lives Group currently recycles more than 150,000 cars per year, generating about half a million tonnes of environmentally-friendly recycled steel per year – and at 21Digital, we’re now ready to support them in their next stage of growth by designing and launching a brand new website for Scrap Car Network.
“Over the last ten years of working with Recycling Lives, we’ve built a solid working relationship that’s taken them from strength to strength,” said Sam Fletcher, our managing director. “And throughout all that time, we’ve built a really detailed understanding of their business, their sector, and their mission – and that all that knowledge has proven invaluable as the basis for this latest project.
We’ve designed a website that’s even faster, more powerful, and user-friendly, and we’re looking forward to helping drive Recycling Lives onwards to their next big success.”
21Digital is a multi-award-winning agency specialising in lead generation and ecommerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.