SWINGING FOR THE FENCES WITH WELCH FENCING
Welch Fencing is a family-run fencing manufacturer based in Preston, Lancashire, with a long-standing reputation for providing quality timber garden fencing products to homeowners, tradespeople, and local authorities.
They joined our client roster in 2021 after experiencing an unexpected sales surge during the 2020 lockdowns. With many people investing time and money into their gardens, demand soared, but Welch Fencing were understandably concerned that things would slow down once normal routines resumed.
Through a results-driven mix of search marketing and paid media, we’ve helped Welch Fencing not only sustain their success but significantly grow beyond it – achieving record-breaking performance across both organic and paid channels ever since.
THE CHALLENGE
Coming off the back of a highly successful year during the UK’s lockdowns, Welch Fencing faced a new challenge: how to maintain that level of performance in a post-pandemic market.
With more people back in offices and fewer staying home to focus on garden improvements, they anticipated a potential dip in demand – and wanted a proactive digital strategy to ensure continued profitability.
The goal was clear: bring in more customers online while protecting their margins and market share in an increasingly competitive space.
THE STRATEGY
We took a multi-channel approach to make sure that Welch Fencing continued to attract and convert customers. This included Search Engine Optimisation (SEO) to boost organic rankings and capture intent-driven traffic, alongside targeted Paid Search Advertising (PPC) campaigns focused on high-performing, seasonal product lines. We also implemented landing page optimisation to improve conversion rates and streamline the user experience, which was supported by an on-site content strategy designed to drive keyword growth and product discovery.
RESULTS
Since partnering with our experts at 21Digital, Welch Fencing has consistently outperformed its pre-pandemic highs, proving that growth doesn’t have to stop when circumstances change. Our search and paid media strategies have acquired thousands of new customers, kept the brand front-of-mind online, and delivered exceptional ROI (Return on Investment) across the board. Most impressively, we’ve helped Welch Fencing double its revenue compared to its pre-lockdown figures – a testament to the power of a well-executed digital strategy.
Thanks to this approach, Welch Fencing now ranks on the first page of Google with 660 top 3 organic search rankings and 1,494 page 1 rankings, while paid search campaigns regularly deliver an outstanding 1500%+ Return on Ad Spend (ROAS).
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