OVER £1.5 MILLION IN BOOKINGS FOR RIBBY HALL

Ribby Hall partnered with 21Digital to drive bookings and enquiries through Paid Ads Media. From 1st January to 30th June 2025, our campaigns delivered 8,802 bookings, generated £1,568,372.59 in revenue, and drove 11,301 conversions across all tracked business goals. This was all achieved through a strategic, data-driven approach to paid advertising that made sure every campaign hit the right audience at the right time.

THE CHALLENGE
Ribby Hall offers everything from luxury cottages and family lodges to an award-winning spa hotel, all set within 130 acres of picturesque Lancashire countryside. With such a strong product offering, the challenge wasn’t the product itself; it was making more people aware of it. In a competitive UK staycation market, the goal was to reach new audiences, drive traffic, and generate more direct bookings online through a carefully crafted paid media strategy.
THE STRATEGY
Our team at 21Digital implemented a targeted, data-led Paid Media approach, designed to reach the right audience at the right time. This included paid search campaigns for spa visits, short breaks, and holidays, alongside social and display campaigns for weddings and holiday home enquiries. Every campaign was continuously monitored and optimised to ensure that marketing spend delivered measurable impact across all targeted areas of the business.
THE RESULTS
In just six months, our Paid Ads Media team at 21Digital drove 8,802 bookings for Ribby Hall, covering spa visits, short breaks, and holidays. Over the same period, our campaigns generated 11,301 conversions, including bookings, wedding enquiries, calls, holiday home enquiries, and other tracked goals. Altogether, this delivered £1,568,372.59 in revenue, surpassing Ribby Hall’s expectations and proving how a focused, data-driven paid media strategy can deliver real impact and exceed even the most ambitious targets.
What Our Customer Says
“Sam and the team are extremely proactive, communicate excellently and go above and beyond to help contribute to the success of the business. The PPC is delivering results we hadn’t seen with previous agencies or when working on it in-house. I wouldn’t think twice about recommending 21Digital to any business.”
Stefan Cardwell, Marketing Manager at Ribby Hall