Wiping Out Expectations With International Tissue Company
We’re pleased to welcome International Tissue Company to the 21Digital family! Based just down the road from us in Blackburn, they’re a family-owned business with more than 40 years of experience in manufacturing professional hygiene paper products. From blue roll and toilet tissue to napkins and hand towels, their products are made for the “away-from-home” market, which means everything from hotels and hospitals to schools, restaurants, and workplace washrooms.
While you might not spot their name in the supermarket aisle, there’s a good chance you’ve used their paper products in your day-to-day life. Whether you’re working in a busy commercial kitchen or visiting a hotel, they supply the kind of essential, behind-the-scenes quality that keeps things running smoothly.
Their operation is based right here in Blackburn, in a modern 105,000 sq ft processing and storage facility fitted out with state-of-the-art machinery. With a £20m turnover and having recently invested over £5m in new manufacturing equipment, they’ve been able to increase both their output and the range of products they offer. That investment in technology allows them to deliver consistently exceptional quality paper products while keeping their processes efficient and competitive. Their approach is built around value and reliability – all delivered with a simple but powerful promise: under promise and over deliver.
That’s something that really resonated with us. So when they got in touch to talk about a new brand and website refresh, we knew we were on the same page. We’re now working closely with the ITC team to develop a refreshed brand identity that reflects their reputation as a leader in the professional hygiene space – and a sleek, modern website that showcases what they do and drives new opportunities.
But that’s just the start. We’re also looking at how to elevate the packaging of their products, helping the visual side of the brand better match the quality of what’s inside. And we’ll be producing a video to capture the scale of their business and the serious investments they’ve made in their equipment, showing customers just how much goes on behind the scenes to deliver that everyday reliability.
“It’s always a pleasure to work with businesses who love what they do,” said Sam Fletcher, Managing Director at 21Digital. “International Tissue Company have built something really special over the years, and they’ve done it with hard work, great people and a clear set of values. They’re a great example of what’s possible when you combine hard work and wise investments with long-term vision, and we’re excited to be supporting their next chapter.”
Blackburn’s links to paper manufacturing go back a long way. With its roots in the Industrial Revolution, and a local workforce skilled in everything from textiles to engineering, our town has been a natural home for large-scale production for over a century. International Tissue Company is part of that legacy – and part of its future too! With their passion for quality and drive to keep improving, they’re proof that traditional industries still have plenty to offer, especially when they embrace new ideas and technology.
“We chose to work with 21Digital because of their strong reputation for creativity, attention to detail, and their understanding of brand identity,” says Miriam Shafiq of International Tissue Company.
“Right from the start, it was clear they’d taken the time to really understand our vision and goals, which gave us confidence that we were in the right hands. We’re hoping this partnership will elevate our online presence, help us better communicate our values and capabilities, and create a user-friendly platform that truly reflects who we are as a business. Ultimately, we want the new website to support our growth, connect more effectively with our customers, and position us as a leader in our industry.”
With a clear brief and a shared vision, we’re now looking forward to bringing that ambition to life – helping International Tissue Company tell their story online and building a platform that supports their next phase of growth.
If you’re looking to do the same with your business – whether that’s a new website, a brand refresh, packaging design, video content or a full digital strategy – we’d love to chat. With over 21 years of experience in lead generation and e-commerce, we offer a full range of services – including web design, web development, SEO, Google Ads, digital consultancy, social media marketing, and email marketing. Give us a ring on 01254 660 560, drop us a message, or call in to the studio for a brew!
