Why you should aim for the stars with Google Seller Ratings
Safe to say that right now, the digital marketplace has never been more competitive. Shoppers have been transitioning from high-street retail to online stores for quite some time now, and that transition has only been accelerated by the onset of the Covid-19 pandemic in early 2020. That means the market is now more crowded than ever, with countless companies all vying for the coveted top spot in Google’s search results.
That’s where Google Seller Ratings come in, providing the perfect way to get out ahead of your competitors in the cut-throat world of Pay-Per-Click (sometimes referred to simply as Google Ads). Let’s have a quick look at the basics, before moving on to exactly how they can help your business.
What are Google Seller Ratings?
Google Seller Ratings is the name for an automated Google Ads extension that assigns your business a star rating between one and five, which is displayed alongside your paid search ads on both the Google Search Network and within Shopping Ads. It works by aggregating customer reviews from various sources that Google considers trustworthy, including sites like Feefo and Trustpilot.
These Google Seller Ratings can give your business a valuable competitive edge. They’re used frequently (but not exclusively) by commerce companies. However, in practice, any company with a digital presence can enjoy the benefits of Google Seller Ratings.
What are the advantages of Google Seller Ratings?
As well as helping you to immediately distinguish yourself from the competition, Google Seller Ratings provide a number of tangible benefits for your business right from the get-go.
Increase your Click Through Rate
This stat comes straight from Google itself: having Google Seller Ratings on your ads can improve your Click Through Rate (CTR) by up to 10%. That means more traffic to your site, and more people looking at the products and services you provide.
Increase conversions and sales, and reduce bounce rate
Since Google Seller Ratings act as a clear endorsement of your business before customers have even clicked through to your site, it reduces your bounce rate. What’s more, a greater level of traffic to your site often naturally lead to more successful conversions and sales, effectively boosting revenue for your business.
Increase long-term trust and customer loyalty
This is one of the most pivotal benefits of Google Seller Ratings. Google doesn’t modify these in any way, instead preferring to collate them using machine intelligence. In other words, Google Seller Ratings are determined directly by genuine customer reviews, making them an honest and reliable reflection on the quality of your business. Basically they’re effective because they’re written by your customers, for your customers – and as we’ve covered recently, customers tend to trust each other’s word over even the most well-written marketing materials.
Maximises your Return on Investment by lowering your ad spend
This is all to do with what’s called your quality score, which is basically what Google uses to judge the standard of your paid ads against those of your competitors. We’ve already mentioned that Google Seller Ratings increase your CTR. In addition to bringing more traffic to your site, a higher CTR also means a higher quality score. A higher quality score, in turn, reduces your Cost Per Click – effectively lowering your ad spend – and increases your ad rank, so that potential customers are far more likely to see your ad over those of your competitors. All that basically gives you maximum returns for reduced costs.
How can I get Google Seller Ratings for my business?
That’s easy – just ask our experts here at 21Digital! We know all about the benefits of getting reviews from your customers, and we’re well-versed in some of the easiest ways to get them, too – so you can rely on us for the best ways to get Google Seller Ratings for your business.
We are the lead generation and e-commerce experts, with over 17 years of experience in delivering award-winning digital marketing services in PPC (Google Ads) and search engine optimisation, as well as web design, web development, digital consultancy, and email marketing. Why not give us a call today on 01254 660 560 or email us on hello@21digital.agency, and find out how we can help you?
