Sam Fletcher
14/08/18 o
By Sam Fletcher

21Digital Agency expands its Paid Search team with new appointment

Demand for our services is higher than ever here at 21Digital Agency, and the last few months have seen us take on all sorts of exciting contracts from clients across a range of sectors including automotive, home and garden, and consumer goods.

As a result, we’ve expanded our team with several new digital specialists, so we can continue to deliver our clients the same outstanding results they’ve come to expect. Local lad Uzair Shafique is one of our newest additions to the team, joining us as our newest PPC Executive.

A bit about Uzair’s background

Uzair’s a Burnley lad through and through – which made it all the more surprising for us to learn that he was actually born in Oslo! Having gained some impressive qualifications early doors in his career, including both a diploma and a bachelor’s degree, Uzair has a proven track record in creating bespoke PPC campaigns that covert. He combines his technical ability and analytical skills with a creative and forward-thinking mindset – along with his in-depth knowledge of Google Ads, he’s got a particular talent for writing persuasive, short-form sales copy that maximises customer click-through rates.

Uzair’s experience in the demanding world of PPC has allowed him to become particularly skilled at identifying the key selling points of a business – communicating these advantages clearly to potential customers using bespoke PPC campaigns that are tailored to meet each client’s specific commercial objectives.

Since joining 21Digital Agency, Uzair has already become Google Certified, achieving new accreditations in Google Shopping and other areas of Google Ads. In keeping with our all-under-one-roof ethos, he’ll be handling every aspect of a campaign, from initial keyword research and ongoing management right through to optimisation and analysis. Now working closely with Ashley Chaplin, our Head of Search, he’s constantly monitoring and fine-tuning his campaigns to ensure they’re delivering the best possible results.

“Any company can have the perfect ad,” said Uzair, “But unless it’s set up correctly on the technical side, it won’t bring results. That’s why it’s so exciting to be working in an award-winning agency like 21Digital Agency – it’s brilliant to be always learning and trying out different features in Google Ads, constantly experimenting to create the perfect strategy for each of our clients.”

Plus, he’s already brought in some awesome Norwegian treats for the team to enjoy. (It’s pronounced sort of like “Quick Lunch”, and trust me, they’re spot on.)

kvikk lunsj

Along with SEO (Search Marketing), our PPC (Paid Search) makes up one of our core services here at 21Digital Agency. We’ve got a fantastic track record of using it to bring tangible success to a number of our clients, including Recycling Lives, CoolKit and Kitchen Design Centre. You can click on the link above to find out more, or alternatively give us a call on 01254 660 560 to find out how we can help you make it on the web!

Sam Fletcher
Sam Fletcher is 21Digital Agency Head of Agency, responsible for overseeing all strategic digital marketing, with a personal specialism in PPC (Google AdWords). A keen mountain biker and motoring enthusiast, he has a lifelong dual passion for both business and design, which he now uses to come up with bespoke, creative marketing campaigns.


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