Is email marketing still relevant in 2025?
Even in 2025, email marketing is still one of the most effective and affordable ways to connect with your target audience. It’s stable, measurable, and puts you in control of your message. It’s unique in the sense that, unlike social media platforms, you’re not competing against an algorithm; email lets you communicate directly with your customers. It’s an owned channel, which means you don’t have to rely on anyone else to ensure your message is seen. With over 4 billion daily email users, the potential to engage a vast audience is huge. Better still, it’s incredibly affordable.
One of the biggest advantages of email marketing is the Return on Investment (ROI). Despite newer trends like influencer marketing or gamification, which can be effective but expensive, email consistently provides one of the highest returns on investment. With the ability to easily track results – from open rates to conversions – email marketing allows you to measure success in real time, making it a go-to for reliable results!
Why email marketing still works in 2025
One of the main reasons email marketing works so well in 2025 is that it helps you keep your customers coming back. By sending personalised emails, you show your customers you know what they want, and that makes them feel valued. Whether it’s a product recommendation, a special offer, or a friendly reminder, it helps build that connection and keeps your brand top of mind.
And it’s not just about staying in their inbox – it’s about making sure they can actually read your emails. With so many people checking emails on their phones these days, making sure your emails are mobile-friendly is a must. If they don’t look good on mobile, there’s a good chance they’ll be deleted. In fact, Snov.io says 70% of people will delete an email if it doesn’t display properly on their phone. So, while it’s important for your emails to look good everywhere, the real magic of email marketing is in keeping things personal, timely, and relevant.
Another key trend is the growing importance of corporate social responsibility (CSR). Today’s consumers, particularly millennials and Generation Z, care about the values of the brands they support. More than half of Gen Z expect brands to take a clear stance on social issues, and email is an excellent way to communicate your company’s CSR initiatives. It will also help you foster trust and deepen the relationship with your audience, which will ultimately turn them into repeat customers.
Why should you invest in email marketing?
So, yes, email marketing still works – and in 2025, it’s working harder than ever. It’s the easiest way to put your latest offers, news, and updates directly in front of your existing customer base. Even if someone’s not quite ready to buy, landing in their inbox with relevant, well-timed content helps keep your brand front of mind – so when they are ready, you’re already the one they trust.
Automation is a big part of why email marketing still works so well. It helps you stay connected with your customers, keep them engaged, and move them through your sales funnel without needing to follow up manually. From welcome emails and abandoned basket reminders to post-purchase check-ins, automated campaigns make sure the right message lands at the right time. It’s a simple, efficient way to keep your brand front of mind and give your leads the nudge they need – without adding to your to-do list.
And if you’re not sure where to start – we’ve got you at 21Digital! We take care of the full thing, from the design and the copy to the clever, consistent messaging that actually sounds like your brand. We write in your tone of voice, create content that connects, and build campaigns that get results.
Whether you’re sending regular updates, promoting new offers, or just staying top-of-mind – emails are far from dead. It just needs to be done right!
Ready to make it work for your business? Let’s chat.
At 21Digital, we’re an award-winning agency specialising in lead generation and e-commerce. From web design, web development, SEO, Google Ads, digital consultancy, social media marketing, and email marketing – we know what it takes to get results. Whether you’re looking to drive sales, build your brand or just stay front-of-mind with your audience, we’ll help you plan, write, design and send emails that actually get opened (and clicked). And if you’re looking for a wider strategy to grow your business in 2025, we’d love to chat. Get in touch and let’s make it happen.
