How social media can help your business – and it’s not what you think!
Over the last decade, social media has skyrocketed into the marketing machine we know it as today. But if you cast your mind back to when it first began, that wasn’t the point at all. Platforms like Facebook, Instagram, and even Twitter (or should we say X) were created to help people connect and share stories, updates, and everyday moments with each other.
At its core, social media was built around relationships – and that message still resonates today. People don’t just use social platforms to shop or be advertised to. They use them to feel connected, and that’s exactly why social media still holds so much power for businesses in 2025, even if you aren’t chasing the golden goose – which, let’s face it, many of us aren’t.
You don’t need to go viral to see results
The truth of it all is you don’t really need to go viral. You don’t need to post every day. You don’t need flashy video content, trending sounds or professionally edited reels. All that stuff works and is great, but it doesn’t have to be an all or nothing thing. What really works is showing up – consistently, honestly, and in a way that gives people a better sense of who you are and what you care about.
When someone visits your Instagram, TikTok or Facebook page, they’re not necessarily expecting huge follower counts or polished campaigns (although if that’s something you’re aiming for, we’d be more than happy to help!). What they’re really looking for are signs that you’re active, trustworthy, and genuinely invested in what you do – especially if they’re about to spend their hard-earned money with you. A simple post showing your latest work, your team in action, or even a quick update behind the scenes can go a long way in reassuring potential customers that they’re making the right choice.
Familiarity builds trust – and that drives sales
These things might feel small, but they create a sense of familiarity – and that builds trust, and trust is what drives buying decisions. We’ve all done it before: found a new business through search or a recommendation, then gone straight to their socials to get a feel for them. A regularly updated page, even if it’s just one or two or three posts a week, can be the difference between someone clicking away or making an enquiry.
Then there’s the advertising side. Social media ads can be incredibly powerful – not just because they’re affordable, but because they appear exactly where your customers are already spending their time. Whether someone’s mindlessly scrolling on a break at work or researching something more specific, a well-placed ad can introduce your business at just the right moment. And thanks to targeting tools, we can show those ads to the people who are most likely to want what you offer.
Consistency over complexity
It’s especially useful during the research stage of the buying funnel – the part where people might not be ready to buy yet but are starting to build a shortlist in their minds. If they’ve seen your brand name once or twice, followed a post, or engaged with an ad, they’re far more likely to remember you later.
But we get it – when you’re running a small or medium-sized business, finding the time (and headspace) to manage all this can feel impossible. That’s why we’re here. At 21 Digital, we handle social media for clients who want to be visible online without it becoming a full-time job. From creating scroll-stopping graphics and writing content in your tone of voice to scheduling posts and managing ads, we take care of the legwork so you can focus on running your business.
Because at the end of the day, social media’s biggest value isn’t about chasing trends or trying to go viral. It’s about consistently showing up in a way that feels real, builds trust, and keeps your business front of mind!
If this sounds like something you’re interested in, get in touch – we’d love to have a chat about how social media (and the rest of your digital presence) could be working harder for your business – we’ll stick the kettle on!
At 21Digital, we’re an award-winning agency specialising in lead generation and e-commerce, offering services like web design, web development, SEO, Google Ads, digital consultancy, social media marketing, and email marketing, and more. If you’re looking to work with us in 2025, we’d love to help you plan for a successful year ahead – get in touch and let’s make it happen!
