Electrical Discount UK re-energised by new website from 21Digital
21Digital has launched a brand new Magento 2 website for online home electronics retailer Electrical Discount UK.
First established in 1999, Electrical Discount UK has two decades of experience in supplying an expansive range of electrical products to consumers across Britain, encompassing everything from household white goods to consumer electronics.
Its team chose our web designers and web developers here at 21Digital because we specialise in building powerful Magento 2 eCommerce websites, and we have a long history of helping our clients to achieve new levels of success with this powerful, scalable eCommerce application.
The Magento 2 site we’ve built for Electrical Discount UK uses an entirely new custom theme designed by our experts to improve the customer journey, making it easier and more intuitive for customers to navigate the company’s expansive range of products, while providing them with more detailed product information to help them make more informed buying decisions.
“A core objective of the project was to take the cumbersome integration work with their current EPOS system, and move it to a more modern API integration. This would effectively shift the management of the site more into Magento, rather than EPOS, to make better use of Magento’s features,” explained Michael Cain, our Technical Director.
‘Working with Electrical Discount UK’s EPOS provider, we’ve now successfully achieved those aims – data can now can be transferred between both platforms instantly, while still enabling the Electrical Discount UK team to fully utilise all of Magento 2’s capabilities.”
21Digital is a multi-award-winning agency specialising in lead generation and e-commerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.