The web development experts at 21 Digital have created a beautiful new website for Lancashire law firm, Donald Race & Newton Solicitors.
After almost 90 years in the business, Donald Race & Newton had quite a reputation to trade on. Like many well-respected companies, they established their website a number of years ago but gained much of their business by word of mouth.
Realising that they needed to offer prospective clients a more engaging web presence, Donald Race & Newton decided it was time for a big change.
With recent research indicating that a staggering 57% of internet users wouldn’t recommend a business whose website wasn’t optimised for mobiles, it was vital that Donald Race & Newton’s new website would appeal to customers on the go.
As a local agency with plenty of digital savvy, 21 Digital was tasked with creating a streamlined website that would provide a user-friendly experience on laptops, tablets and phones alike.
Sam Fletcher, 21 Digital’s Marketing Director, commented:
“Donald Race & Newton are a firm with an amazing heritage but, as the company has expanded and taken on a number of young partners, it was high time for a fresh new image – one that not only showcases the company’s services but also reflects their customer-centric ethos.
“We used a two-pronged approach to achieve this, combining an attractive and approachable new brand with an intuitive web experience. The company now has a welcoming new face – a refreshed logo, a responsive website and a sleek new colour palette to help distinguish their different service areas.
“With its integrated blog, the website is designed to build trust, help the company secure its place in the natural search rankings and improve their conversions.”
While Donald Race & Newton’s original website was hard to navigate, unwieldy and actually broken in places, the company now has a site that’s easy for customers to use, and has already seen an increase in both traffic and enquiries.
A reputation is a valuable thing, and after almost 90 years in business, Donald Race & Newton needed a digital marketing agency they could trust with theirs.
At 21 Digital, we can help you communicate your history and values in a vibrant way. Our digital marketing experts can give your business a sleek new look while retaining the ideas and services that have kept your customers coming back to you time and again.
We’re a full service digital agency, so we can help you choose the right words, the perfect pictures and everything else you need to take your business to the next level.