Cutting Through The Noise With Estate Sawmills
We’re delighted to welcome Estate Sawmills to the 21Digital family! Established in 1984 at a family farm in Heaton, Bradford, Estate Sawmills has grown steadily over the last four decades to become one of Yorkshire’s leading suppliers of outdoor timber products to both trade and DIY customers.
What started as a small, family-run operation has evolved through a series of moves driven by growth and ambition. From their early days in Heaton, to a larger site closer to Bradford city centre in 1997, and finally to their current home at Thorncliffe Works, Bradford in 2007, Estate Sawmills has continually invested in space, stock and expertise to meet rising demand.
Today, they serve customers across a 50-mile delivery radius, supplying robust outdoor timber products while staying true to the values they were founded on: quality, reliability, great customer service and total satisfaction. With a highly knowledgeable team boasting more than 75 years of combined industry experience, they’re well equipped to support projects of all sizes – from domestic garden builds to large-scale trade requirements.
While Estate Sawmills has built a strong reputation through word of mouth and repeat business, they recognised that there was a significant opportunity to strengthen their digital presence and reach more customers online. That’s where we come in.
We’re now working closely with the Estate Sawmills team to increase their online visibility through a targeted SEO and Paid Ads strategy, helping them stand out in a competitive market and reach customers searching for timber products across their delivery area. Our focus is on strengthening organic search visibility alongside carefully targeted Google Ads campaigns, ensuring Estate Sawmills attracts the right customers and continues to grow across both trade and DIY markets.
Our approach is rooted in understanding how customers search, what matters most to them, and how Estate Sawmills’ strengths can be communicated clearly and effectively online. The goal is simple: more visibility, more enquiries, and more of the right customers.
“Estate Sawmills is a great example of a business that’s grown through consistency, hard work and a real commitment to doing things properly,” said Sam Fletcher, Managing Director at 21Digital. “They’ve built a trusted name in their region over decades, and now we’re excited to help them strengthen that presence online and unlock new opportunities through organic search and Paid Ads media.”
Bradford has a long-standing industrial heritage, and Estate Sawmills is very much part of that story. With deep roots in the local area and a forward-thinking approach to growth, they’re proof that traditional industries can thrive when they embrace digital alongside experience and craftsmanship.
With a clear brief and shared ambition, we’re looking forward to delivering results that help Estate Sawmills reach more customers, grow online demand and continue building on their already impressive legacy.
If you’re looking to do the same for your business, we’d love to chat. With over 21 years of experience in lead generation and e-commerce, we offer a full range of services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing, and email marketing. Give us a ring on 01254 660 560, fill out our form, or pop into the studio for a brew.
