Coolvan And Van Discount Are Going Full Throttle With 21Digital
In today’s economic climate, many businesses are understandably looking for ways to cut costs. With inflation rising and consumer spending down, it’s tempting to scale back. However, CoolVan and Van Discount, two of our automotive clients, are taking a different approach. Instead of reducing their marketing spend, they’re choosing to increase it.
CoolVan offers bespoke refrigerated transport solutions, while Van Discount specialises in sourcing and selling small fleets of brand-new vans. Both businesses understand that visibility is essential, particularly when the market is more cautious. While many companies might reduce their marketing efforts in tough times, CoolVan and Van Discount are doubling down. They know that staying visible and maintaining a consistent brand presence is key to long-term success.
Why more marketing makes sense in tough times
In times like these, it’s natural to want to cut back on costs. However, studies have repeatedly shown that businesses that continue to invest in marketing during slower periods find themselves in a stronger position when the market recovers. CoolVan and Van Discount are strategically investing in their marketing to ensure that when customers are ready to make a purchase, they’re the first brands that come to mind.
They’re making clever use of our digital strategies, including paid ads and SEO, to ensure they remain front and centre. This approach helps build trust with their audience and makes sure that they’re the first option when consumer confidence begins to improve.
Not only is this approach widely backed up by data from respected names like McKinsey, but it’s a strategy that we’ve seen used to great effect in our own recent experience here at 21Digital.
How we’ve helped our clients navigate tough economic times
We’ve been helping clients navigate tough economic times for over 21 years now. This includes the aftermath of the 2008-2009 Great Recession to the challenges brought on by the COVID-19 pandemic, the dot-com bubble burst in the early 2000s, Brexit-induced instability in 2016, and the disruptions caused by the pandemic – and that’s just to name a few! Throughout these events, we’ve consistently seen how businesses that stay committed to their marketing strategy emerge stronger and more resilient. What’s more, over the years our tailored marketing strategies have helped businesses weather these storms, adapt to changing circumstances, and continue to grow.
During the pandemic for example, countless UK business owners were forced to make impossible decisions about how to ensure their business continuity. Those who were able to find the budget for digital marketing often found that it delivered a significant return on investment – Cover My Furniture is one example of our own clients who were able to enjoy considerable success throughout the on/off lockdowns – which would have been all but impossible without tailored SEO and PPC campaigns.
Customer insights are more important than ever
One of the most important things to remember is that even in tough economic times, consumers do not completely stop buying products and services. If they’re forced to make their budgets go further though, they may become a lot more selective about what they spend their money on. The solution then is not to stop marketing entirely, but to focus more than ever on how to distinguish yourself from your competitors. In this way, savvy marketing can often help to take the sting out of difficult economic conditions, as well as setting you up for further success when things improve.
That’s exactly what we’re here for at 21 Digital. We’ve been providing expert digital marketing solutions for over 21 years as a multi-award-winning agency, and we’ve navigated our way through various market shifts.
We specialise in lead generation, e-commerce, web development, SEO, Google Ads, digital consultancy, social media marketing, and email marketing. Looking to position yourself for success when the market rebounds? Let’s talk strategy. Get in touch today by giving us a call on 01254 660560 or fill out the contact form on our website – we’d love to hear from you!
