Looking for an effective way to drive traffic to your website? Want to boost your rankings on search engines like Google? If you’ve answered “yes” to any of these questions, it may be worth considering Pay-Per-Click.
Pay-Per-Click, or PPC as it is commonly known, is a dynamic and effective way of driving traffic to your website and generating leads and sales. It’s pretty simple too as a marketing tool. With PPC, search engines such as Google allow businesses to buy listings in their search results. These listings then appear alongside natural, non-paid search results, helping your brand really stand out against the competition.
With PPC, one of the main differences is that the search engine is then paid every time a user clicks on the sponsored listing. It’s you that decides the amount you’re willing to pay for each visitor who clicks through to your site. The price you pay also determines your exposure online – the more you pay, the more prominent the listing.
One of the great things about a PPC campaign is the wide variety of advertising mediums you can choose from. Which one you choose will be completely up to you, your business budget, and the requirements of your business.
The most popular ways of advertising include:
There are so many reasons why you should be considering PPC for your online business. In fact, we’d go so far in saying it’s an essential component of digital marketing today.
Some of the benefits include:
Unlike organic SEO, which can take a while to achieve, PPC ads can be launched quickly, bringing in targeted traffic and leads to your website right away.
PPC is great for expanding online visibility and helping you reach the customers that matter. You can also increase your reach by assigning different ad copy for specific keywords and demographics, which will dramatically increase the quality of your website traffic.
PPC is a great way to provide low-risk testing to find out which keywords work and which don’t. It’s also great for split (A/B) testing, allowing you to direct traffic to your choice of pages on your site, in order to find which pages convert at the highest rate.
With PPC advertising, you only pay when your ads are clicked, meaning it’s certainly not a waste of money. It’s easy to manage costs and stay on top of them as you track conversions and work out what campaigns work best for you.
While Google is likely to bring in most of your traffic, you’ll also have the option to show your ad on one of Google’s “search partners” too. This will allow access to a broader audience while helping you target your relevant audience better too.