A Fresh Face In Search – Meet Sydney
Here at 21Digital, we’ve always been proud to support and develop local, homegrown talent. With over 21 years of experience behind us as a local digital agency, helping people take their first steps into the digital marketing industry has always been a huge part of who we are, which is why we’re delighted to welcome Sydney as our newest Search Academy Apprentice.
Before joining 21Digital, Sydney worked as a Shift Manager at Greggs, gaining valuable experience leading a team, staying organised in a fast-paced environment, and delivering great customer service. Alongside this, she studied Accounting, Business, and Statistics at college, building a strong understanding of how businesses work and grow. Although she gave university a try, Sydney quickly realised a more practical, hands-on route was better suited to her, leading her to explore alternative pathways into digital marketing.
Sydney’s interest in the industry comes from a fascination with how businesses connect with their audiences online and use digital strategies to grow. After starting and completing Google’s Digital Marketing course last year, she knew this was a career she wanted to pursue. Joining our Search Academy now allows her to build on that foundation while gaining real-world experience across both paid and organic search, supported by our in-house team.
The Search Academy is something we’re particularly proud of at 21Digital. Designed to support the next generation of digital marketing talent, the scheme focuses on hands-on learning, real client work, and developing practical skills that can’t always be taught in a classroom. Over the years, we’ve seen apprentices progress into permanent roles both within the agency and with our clients, and we’re excited for Sydney to begin her journey as part of that tradition.
Outside of work, Sydney has a wide range of interests that keep her busy. She loves going to gigs and listening to music, with Billie Eilish and Harry Styles among her favourites. She also enjoys running and strength workouts, has a keen interest in fashion and likes to unwind by playing on the Xbox.
Speaking about joining 21Digital, Sydney said:
“I’m truly excited to begin pursuing my digital marketing career. Everyone at 21Digital has been incredibly welcoming, and I feel confident this is the ideal environment to grow and develop my skills. I look forward to contributing to the agency’s success and seeing what the future holds.”
We’re thrilled to have Sydney on board and to continue investing in local talent through our Search Academy. We can’t wait to see her grow, develop her skills, and become a valued part of the 21Digital team. Welcome to the agency, Sydney!
