Revitalising the brand of a family-owned manufacturer of quality dog treats
Project Background
21Digital was brought on board to create and launch a new range of pre-packed dog treats
T-Forrest and Sons is a family-owned manufacturer of quality dog treats, with a rich heritage that stretches all the way back to 1937. They’re known for their quality sourcing of ingredients, which they trace from farm to bowl, resulting in tasty dog snacks with a high nutritional value.
The company was operating in an increasingly competitive sector, with growing numbers of retailers demanding individually packed dog treats rather than the wholesale boxes T-Forrest and Sons had traditionally offered. For the initial brief, 21Digital was brought on board to create and launch a new range of pre-packed dog treats.
The new brand tiers hit shelves in the summer of 2018, with the company having already received advance orders from several retailers impressed with their packaging.