04/11/22 2 Minute Read

2 minute read

What is SEO?

What Is SEO? What Is SEO?

When did you last click on a search result on page two of Google? Never. Exactly.

An effective Search Engine Optimisation (SEO) campaign can be the difference between your website making it to page one of Google or not, making it a key component of the award-winning digital marketing services that we offer at 21Digital.

But what exactly is SEO? And how can it be utilised to benefit your business? Here’s our introductory guide:

A quick definition of SEO

Search Engine Optimisation (SEO) is essentially the practice of increasing the number and quality of visitors to a website by improving its rankings in ‘organic’ algorithmic search engine results.

Almost 95% of searchers won’t look beyond the first page of Google’s search results. So, if you’re not on page one, it’s extremely unlikely that you’ll be seen by potential customers searching for your products or services.

The purpose of SEO optimisation is to push you as high up the Google league table as possible to ensure your website is visible on page one, allowing you to receive optimum clicks from potential customers.

How does SEO work?
How does SEO work?

How does SEO work?

Search engines like Google, Bing and so on, score their search results largely based upon relevancy and “authority”. Google uses over 200 signals in scoring their search results.

SEO encompasses technical and creative activities to influence and improve some of those known signals. The point of SEO is to make sure that your website is easily accessible, technically sound and uses the keywords that people type into search engines to ensure it gets exposure. Basically, SEO aims to ensure algorithms work in your favour for customers searching for your products or services.

How does 21Digital provide SEO?

Our bespoke SEO strategies utilise a variety of creative and technical skills to get the results you want. Our copywriting team creates targeted, keyword-rich copy, which is tailored to your specific audience, while our technical SEO specialists work to boost your ranking in Google’s search results, helping you attract new customers and drive steady growth for your business.


Research and analysis – this is where we assess how your site currently fares in organic search engine results. We’ll conduct an in-depth audit of your entire website, so we can identify and fix any problems that might be impacting your rankings. We couple this with expert keyword research that allows us to precisely target the type of visitors you want to attract to your site.

Competitor Analysis – We’ll research your competitors and assess how they stack up versus your website. We will also identify keyword opportunities

On-page optimisation – this aspect encompasses everything from coding to copywriting and design. We cover everything for you here at 21Digital – our in-house experts can cover all the unique new content or technical work that needs to be completed on your site, and we know what Google wants to see.

Ongoing optimisation – SEO optimisation isn’t just a one-time thing. Your website will require constant care and attention in order to maintain a good Google ranking. The techniques used to achieve SEO are constantly evolving, and we have the knowledge and skills required to adapt your website where necessary, in order to keep up with all the latest SEO developments.

Custom reporting – each month, we’ll send you a clear and straightforward report, evaluating the performance of your SEO campaign and measuring our progress towards your business goals. We’ll collect all the relevant data and present it to you in an easily digestible package, so you can stay fully up-to-date with where your website currently ranks.

Of course, this is just a basic outline of what goes into a successful SEO campaign. If you’re looking for a more in-depth description of what SEO can do for your business, feel free to get in touch with us here at 21Digital.

With 20 years of web development experience, you can trust us to know exactly what it takes to implement an effective SEO Campaign. We are a multi-award-winning agency specialising in lead generation and ecommerce, providing digital marketing services including web designweb development, SEO, Google Adsdigital consultancysocial media marketing and email marketing.

For more information get in touch today on 01254 660 560 or email hello@21digital.agency.


Give us a call on 01254 660 560, or email us on hello@21digital.agency and let’s talk!

Are you prepared for success?

Let's Talk!

01254 660 560 Get In Touch