If you’ve been following our socials, you may have already spotted a few clues – I’m now pleased to announce that we’re officially all set for a 21-day row-a-thon, raising money and awareness for CLAPA, the Cleft Lip and Palate Association.
We’ll be powering through this row-a-thon all throughout May, rowing the equivalent of the Leeds-Liverpool canal – the longest canal in Britain! It’ll be happening right here in our studio, too – we’re already setting up the rowing machine!
CLAPA – it’s a 20,000 strong community of parents, patients, healthcare professionals and others, all of whom are dedicated to raising awareness of the condition, while providing knowledge, practical support, and a community and a voice to people affected by cleft. Around one in 700 babies are born with a cleft around the world. That means there’s about 1,200 babies born with a cleft each year in the UK, and for many of them it can be a lifelong condition.
CLAPA does fantastic work, and their cause is one that’s personally close to my heart. My beautiful daughter, Summer Betsy, was born with a wide unilateral cleft lip and palate in 2018. So, to help raise awareness and money for CLAPA, we’ll be rowing the length of the Leeds-Liverpool canal, which is 127 miles, over 21 working days on a rowing machine at our Blackburn studio.
We aim to complete six miles each day and will be inviting our clients and local businesses to join us along the way. Friday 31st May will be the grand finale event where we’ll be throwing a party to celebrate with our sponsors and colleagues.
Now, we’re not exactly seasoned rowers here at 21Digital – but that’s all part of the challenge! We’ve got a Just Giving page all set up – you can donate to it here. And if you fancy getting involved, even better. We’d be honoured if you could give us a hand (or arm?) – you can row as much or as little as you like, it all helps us get a little closer towards our goal!
We’ll be using our socials to keep you posted of our progress – so watch this space!