26/08/14 o

21 Digital wins 4 way pitch for recycling experts

HML Recycling

One of the things we love to hear in the 21 Digital studio is feedback from happy clients. That’s why we were delighted to hear that one of the leaders in metal recycling, HML, had chosen 21 Digital to support its business development objectives.

A winning proposal

We were up against three other companies, all bidding for the work – and 21 Digital digital marketing agency in Blackburn came up trumps. HML loved our creativity and enthusiasm for the project, and so tasked us with their brand refresh as well as the development of a new customer facing website.

HML wanted a cleaner website and brand, something more modern, up to date and user-friendly. They wanted to show off their success and expertise in a clearer fashion, as well as help website visitors get to the pages they wanted to get to fast!

Building a digital strategy

To do this, 21 Digital’s expert graphic designers sat down with HML to discuss the requirements for their brand, and craft an identity that matched HML’s professionalism. At the same time, the web design team began to work their magic on a clear, easy to navigate site for all web devices – something which would meet HML’s goals and fit with their target audience’s needs.

Sam Fletcher, Marketing Director
Commenting on the project so far, 21 Digital, Marketing Director, Sam Fletcher said:“The project is now well under way and we have successfully completed the first phase which included a brand refresh.“We’ve started looking at treatment of the website and other customer touch points.”A particular challenge to the web brief is to offer visitors a different experience and journey depending on what type of device they are browsing the company’s webpage on.

“HML are a dynamic forward thinking company open to new ideas and ways of working creatively. It’s been a great project to be involved in!”

What we do

Web design and branding are just two of our popular services. From developing and improving websites, to building online E-commerce stores and refreshing corporate identity – we’ve done it all.

If you’d like hear what our other clients think about our services, take a look on our website. Or, to chat about areas you may need a helping hand with, give us a call on 01254 660 560.


Give us a call on 01254 660 560, or email us on hello@21digital.agency and let’s talk!

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