21 Digital wins 4 way pitch for recycling experts
One of the things we love to hear in the 21 Digital studio is feedback from happy clients. That’s why we were delighted to hear that one of the leaders in metal recycling, HML, had chosen 21 Digital to support its business development objectives.
A winning proposal
We were up against three other companies, all bidding for the work – and 21 Digital digital marketing agency in Blackburn came up trumps. HML loved our creativity and enthusiasm for the project, and so tasked us with their brand refresh as well as the development of a new customer facing website.
HML wanted a cleaner website and brand, something more modern, up to date and user-friendly. They wanted to show off their success and expertise in a clearer fashion, as well as help website visitors get to the pages they wanted to get to fast!
Building a digital strategy
To do this, 21 Digital’s expert graphic designers sat down with HML to discuss the requirements for their brand, and craft an identity that matched HML’s professionalism. At the same time, the web design team began to work their magic on a clear, easy to navigate site for all web devices – something which would meet HML’s goals and fit with their target audience’s needs.
Commenting on the project so far, 21 Digital, Marketing Director, Sam Fletcher said:“The project is now well under way and we have successfully completed the first phase which included a brand refresh.“We’ve started looking at treatment of the website and other customer touch points.”A particular challenge to the web brief is to offer visitors a different experience and journey depending on what type of device they are browsing the company’s webpage on.
“HML are a dynamic forward thinking company open to new ideas and ways of working creatively. It’s been a great project to be involved in!”
What we do
Web design and branding are just two of our popular services. From developing and improving websites, to building online E-commerce stores and refreshing corporate identity – we’ve done it all.