We’ve had a rebrand in the works for a little while now, and I’m pleased to finally announce that it’s now ready for launch! From next month onwards, 21 Digital will become 21Digital, with each of our key services separated out into three separate sub-brands: 21Creative, 21Search and 21Social.
The 21 Digital brand has served us really well over the years, and we’ve done some brilliant work for our clients under that name. Recently though we decided that it was time for a refresh, and that gives us the added opportunity of providing clarity about each of our core services.
We’ll still continue to take a holistic approach, with a focus on achieving tangible business results for our clients. But the sub-brands also show that our clients can dip into individual services from us, if that’s what they want, and be assured of getting a dedicated team who can help them achieve their specific commercial objectives.
These teams are getting steadily larger, too. In just the last year, our team has grown from 7 members to 12, which means things are starting to get quite cosy in our Blackburn studio! As a result, we’re now moving to bigger premises just across the road in Trident Park.
We’ve got the whole building to ourselves, which will shortly be kitted out in the brilliant new signage for our new branding. We’re waving a fond farewell to our pink-and-black logo, and introducing the cool, colourful new design that you can see in the image above. The overarching 21Digital brand incorporates all the separate colours from each of our sub-brands, creating an even more distinctive visual identity for us. Our Creative Director Steven will be explaining a bit about the ethos behind this design in a future post, coming very soon.
In the meantime, we’ll be launching the new brand across our entire website next week, so keep an eye out – the team and I can’t wait for you to see it!