At 21 Digital we know just how important good design and usability is when it comes to websites. Whatever product or service you may be promoting or offering, a good impression starts with the online experience and your website. So, when we were approached by Brent Stevenson Memorials, who serve customers across Lancashire, we knew that a simple, user-friendly website, embodying the company’s values, was just as important as with any of our retail or technology-based clients.
Having scoped out the company’s needs it was clear that their current website needed to be completely re-designed in order to drive online enquiries. It was also important to integrate a new, user-friendly content management system with WordPress. This would ensure that customers could easily navigate the website using a wide range of technologies – from their phone to their desktop computer. Instead of having to look hard for the products and services they were hoping to find, key information would be displayed clearly throughout the website’s design and popular memorials would also be displayed on the home page for ease of use.
The old website was very much product focused, but Brent Stevenson Memorials were also keen to articulate their rich heritage, commitment to excellent customer service and unrivalled expertise. We infused all these elements together in the new web design, clearly communicating the company’s point of difference. As always, we also ensured the technical side of the website was up-to-date, with a design that was suitable for all devices and speedy to navigate – a huge factor in customer satisfaction.
Talking about the new web design, 21 Digital’s Marketing Director, Sam Fletcher says:
“Choosing a memorial is an incredibly personal experience. From a user perspective we set out to create an easy-to-use website that would articulate the company’s values, expertise and heritage.”
Greg Wharf, of Brent Stevenson Memorials added:
“We would like to thank everybody at 21 Digital who helped with our fantastic new website. Brent Stevenson Memorials have always set out to have the best memorial website possible and two of our main requirements, that we previously lacked, were to have both a fast and fully responsive website. This was no problem for 21 Digital. They delivered perfectly on schedule meeting all deliverables proposed during the initial meeting.”
“Sam and Michael, who we dealt with, were enthusiastic about our project and provided a great insight into the layout and detail.”
“We would have no qualms about recommending 21 Digital to anybody.”