12/10/22 2 Minute Read

2 minute read

Providing more Clarity for Leonard Dews

Sometimes, it really is a case of ‘mo money mo problems’, to quote the great man. But luckily, we have a solution, as when we were recently tasked by one of our longstanding clients to help streamline their admin systems to help them cope with increased demand following the success of our lead generation campaign for their website.

Established 1877, Leonard Dews is one of the oldest jewellers in the North West. Its flagship store on Blackpool’s Church Street predates Blackpool Tower and attracts customers from across the UK as a seller of fine jewellery and luxury watches, while also being one of only roughly twenty retailers of Patek Phillipe watches in the country.

Following the launch of its Magento2 store, Leonard Dews’ presence had grown exponentially online thanks to an SEO and PPC campaign delivered by 21Digital.

While this produced a welcome boost in sales for the luxury retailer, it also created a host of extra admin for the team managing products, stock and customer orders.

To alleviate this extra work, 21Digital recommended integrating the website directly with Leonard Dews’ instore Clarity Success ePos software. The integration of Clarity makes managing stock, sales data and customer orders a far more automated process, saving Leonard Dews time so they can focus on more important tasks.

The integration has cut the Leonard Dews team’s admin time significantly, providing them the confidence to be able to trade at even higher levels, attracting customers from not just the UK but also around the world.

21Digital’s Technical Director, and Magento Specialist Michael Cain said: “We’re proud to have been able to provide a holistic solution to Leonard Dews, not only helping them achieve more sales but also cope with the extra admin in delivering them.”

As a multi-award-winning agency specialising in lead generation and ecommerce, we keep all our skills in-house, so you can count on us to provide award-winning web design and web development skills to help your business grow. Our services also encompass technical SEO, Google Ads, digital consultancy, social media marketing and email marketing.

Give us a call on 01254 660 560, and let’s talk!


Give us a call on 01254 660 560, or email us on hello@21digital.agency and let’s talk!

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