New website puts Van Discount on the road to success
As the founders of The Van Discount Company, Paul Redman and Neil Doherty have over 30 years of experience in commercial van sales, and have now built a reputation as the go-to guys for a great deal on a new van.
With exclusive access to an extensive network of UK van suppliers, they’re in the perfect position to get the right van at the best possible price – saving customers an average of 40% off recommended retail prices.
Paul Redman said “Our goal is to make everything simple and straightforward, helping customers get the perfect van for their business while saving them maximum time and money.
We approached 21Digital because we felt our website had become vanilla, and did a poor job of communicating this core ethos and key USPs.”
Sam Fletcher, managing director at 21Digital said: “By getting up to 40% off retail prices, Van Discount regularly save their customers thousands of pounds. That’s an amazing USP that elevates them above the competition, so our goal was to communicate “How It Works” and highlight these savings to successfully drive enquiries for new vans.”
21Digital is a multi-award-winning agency specialising in lead generation and e-commerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.
Employing 11 at its offices in Blackburn, the agency doubled its retained client roster to 40 accounts in 2019, with new client wins in the year including Excelsior, GMD Pennine and Protec Group.