Jelly: Tasty Social Media Treat Or A Bit Of A Wibble Wobble?
OK, so we’re actually talking more Jellyfish than jelly on a plate, but the point stands: is the new social media app from the makers of Twitter really any good for business?
Yeah, Jelly. Catchy name, gorgeous branding, float-y jellyfish on the homepage. Jelly is a new visual social media app from Twitter founder, Biz Stone, that lets you crowd-source answers to any tricky questions that occur to you throughout the day.
Jelly is the sleeker, smarter brother of Stone’s previous jellyfish-themed start-up, Fluther (the name for a group of jellyfish, in case you’re wondering). But while Fluther is a traditional online social media platform, Jelly is just for mobile devices.
Questions And Answers? Sounds a bit like Quora…?
Not so much, actually. While Jelly does focus on questions and answers, making it a bit like Quora, it’s riding high on the current trend for visual platforms like Instagram, SnapChat and Pinterest. It also operates in real-time.
So in terms of functionality, you’re looking at something far more snappy – as you’d expect from the makers of Twitter.
OK, So How Does Jelly Work?
Jelly users take a picture of whatever it is they want to ask about, pop a question at the bottom and send it out into the ether. The app’s targeting algorithm then directs the question to those users in your network who it thinks are likely to know the answer. And, when they next log in, your fellow users can choose whether to answer or not.
Is Jelly Useful For Businesses?
With 28,275 active users on its first day and 100,000 questions posed in the first week, there’s no denying that Jelly is one to watch. Big UK brands like Asda and Carphone Warehouse have hopped on board and have already engaged with customers that way.
There are a number of ways that businesses can engage with customers using Jelly. Like every social media platform, Jelly is about give and take, so there’s plenty of room to find out how it works best for your brand.
Customers love a helpful brand: businesses can use Jelly to engage with customers and prospects who are asking questions on there. Whether the question’s about your brand/products or it’s something else entirely, you can’t go wrong by engaging with consumers in real time and providing them with friendly, helpful answers. You can also connect your Jelly account with Twitter or Facebook to get more of your social media followers in on the act.
Give your customers a voice: businesses can use Jelly to engage with customers and prospects who are asking questions on there. Whether the question’s about your brand/products or it’s something else entirely, you can’t go wrong by engaging with consumers in real time and providing them with friendly, helpful answers. You can also connect your Jelly account with Twitter or Facebook to get more of your social media followers in on the act.
Embrace the teaser: since the social media boom, brands have been embracing the power of the teaser campaign. From film-makers to camera companies, businesses can tantalise their prospects using the power of social media. Rich media such as images and video, combined with hashtags can – if done correctly – result in a huge drumroll before a produce launch, and we think Jelly will be perfect for these kinds of campaigns.
We see the app as being particularly useful for eCommerce and retail brands, who’ll have plenty of products and launches to showcase on there, but it’s definitely worth a look for other businesses as well.