How to boost sales this Christmas, 2015
Just like Santa’s little helpers, each year in the run up to Christmas 21 Digital’s marketeers, creatives, designers and coders work their socks off to deliver carefully crafted marketing campaigns that bring a smile to our clients faces
We wanted to share just one of our festive stories with you…
Based in the traditional heartland of Britain’s textile industry, Acorn Fabrics is bringing more than a touch of dynamism back to this historic area of Lancashire, with its vistas of Victorian mills and rugged scenery. In fact the Chatburn family, proprietors of Acorn Fabrics, can point to a tradition in textiles dating back more than one hundred years and spanning four generations.
The run up to Christmas and the festive period as a whole was historically the fabric retailers quietest and most difficult trading period. They approached 21 Digital and tasked us to tackle this and come up with a campaign that would boost sales and generate interest from its diverse customer base.
What We Did:
We chose not to re-invent the wheel …just the advent calendar. Our creative team came up with a fab’ric’ advent calendar featuring 24 carefully crafted e-shots bringing Acorn Fabrics customers ‘a deal a day’ throughout the festive period. Photography, design and coding of the 24 responsive html newsletters where all wrapped up nicely.
190% increase in sales!
“21 Digital delivered a seasonal campaign which trebled our avg. monthly sales. This campaign not only boosted sales in a month which we historically struggle but sparked the interest of customer like never before. We are looking forward to seeing what the team can come up with this year!”
James Chatburn, Director Acorn Fabrics.