Health Service Discounts tasked 21 Digital to craft their Lottery and Good Causes branding and design the identity for a new consumer facing website.
Health Service Discounts offer numerous ways of saving money on shopping, holidays and financial services to their one million members. Whether members need to take out new insurance, book travel, change their utilities or purchase fashion goods and day-to-day basics, they’ll be able to find a whole range of exclusive deals online.
Having spoken to Health Service Discounts in detail about their needs, it became apparent that they wanted to engage with customers in a more exciting way when it came to their Lottery, which also donates funds to charities and good causes.
An initial branding consultation kicked off the process with a close look at the company’s brand design, defined by market research and ideas generation. We used the results of this initial focus group session to create a fun, vibrant feel to the new Health Service Discounts Lottery & Good Causes brands. With the brands in place, we could start creating an identity for the new website – and we were really in our element!
Describing the lottery website and brand, Sam Fletcher, Marketing Director at 21 Digital said:
“The existing brand had a corporate feel – we wanted to move from this a little but still remain true to the core values. The end result a fun vibrant colourful addition to the Health Service Discounts brand family.
Steven Taylor, Creative Director added:
“We continued this design theme with the new lottery website using vibrant colours and large scale graphics to add impact.”
Anthony Royle, Commercial Manager for HSD adds:
“The new branding and website reflect exactly how we’d like HSD to be portrayed. 21 Digital Agency grasped our vision completely and added lots of great original ideas to the mix too. We’re really happy with the results.”