If you want your business to stay at the top of its game, it’s important to play by the rules. By rules, we mean Google’s search algorithms, which have the power to rank your website and consequently impact your outreach
At Twentyone, we make sure we keep on top of every single Google update and factor the relevant changes into our clients’ websites. This way, our clients can be sure they have optimum outreach.
In this month’s newsletter, we thought we’d share the latest Google updates with you, so that you too can make the necessary changes you need to your website and continue to stay on top.
Google’s latest updates, announced in late February, concentrate on the power of mobile and the increasing use of mobiles and tablets to access the internet. Because of this, Google have decided to adapt their algorithms to meet the demands of mobile users.
From 21st April 2015, Google will be favourably ranking mobile-friendly sites. The change is due to affect all mobile searches and will have a dramatic impact on search results. It will ensure that any user of a mobile device will be delivered relevant, high quality search results that are optimised and easily viewable on their mobile. And if you haven’t got a dynamic site that responds to whatever device it’s being viewed upon, it’s likely that the new Google updates will negatively affect your search ranking.
During their February announcement, Google also highlighted the power of the app world. They described how they would now begin using information from indexed apps to appear more prominently in search – for signed-in users who have the app installed. This is great news for companies who use social media to talk about their products.
Talking about the changes, Michael Cain, Search Specialist at Twentyone, says:
“This new change is a positive one and it will help users to find the best websites to meet their search criteria. Responsive design isn’t new, it’s been around for years. But the fact that Google has openly stated that it will start to rank your website, based on its suitability to mobile users, creates a whole new competitive landscape.
“Businesses need to think about delivering the best user experience for all kinds of devices, not in a few months but right now. Delaying the move to a responsive web design will allow competitors the advantage of already having a mobile optimised site – and it will be hard to catch up without significant investment.”