75% of people don’t look beyond page one of search results (Organic Climber, 2015), which is why it’s crucial that your website is fully optimised when it comes to SEO.
21 Digital’s Organic Search Marketing Program offers a tracked and tailored SEO service designed for you. It puts your business on the first page and delivers genuine traffic that converts into transactions – now and in the long-term.
SEO, or Search Engine Optimisation, is the name given to activity that attempts to improve search engine rankings. Over 90% of online experiences begin with search engines(Imforza, 2015), which is why SEO has become king.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content are ranked depending on their relevancy.
In search results, Google and other search engines display links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages, while Google also pays attention to content on your pages and things like mobile optimised sites. Most importantly, the first page of Google receives over 91% of all search clicks – so it really does pay to get it right.
The difficulties come when trying to determine what’s relevant and what your search engine likes and dislikes – which changes fairly frequently. Get it wrong and your website may well fail to show up in the first few pages – let alone the first page.
If you want to increase your visibility online; increase traffic that converts into profit; and work with an SEO agency that understands your marketplace; you’ll benefit from our Organic Search Marketing Program. Taking the time to understand your business, needs, customer base and budget, we’ll make all the necessary SEO changes for you.
Firstly we’ll conduct a thorough audit of your site, optimising key elements to make you ‘search-engine-friendly’. Then we’ll fine tune page content to ensure it answers the common questions of the searcher. Combined, these techniques will help you come up top and be easily located within Google’s search results.
Supported by a highly targeted content outreach and regular refinement of your site, we will help your business to find its organic traffic improve all conversions.
While the process might sound simple enough, the rules of SEO are constantly changing. One of the benefits of working with the expert team at 21 Digital is that we’re constantly on top of the latest SEO requirements. This means we can work with you to constantly tweak your site, should you need to meet the latest SEO demands.
With our many years’ of experience and expert knowledge, it’s no surprise that we’ve got happy clients. We’re only midway through February and we’ve already seen a 50% increase in customers using our ethical search marketing services.
Together we’ll make sure that 2016 is the year for your business as we transform your digital marketing and win you more customers.