12/12/13 o

Your Customers Are Mobile – Why Isn’t Your Website?

Responsive Web Design
You might be hearing a lot of talk about mobile sites lately. Maybe you’re wondering what all the fuss is about. 21 Digital is here to give you the low-down on responsive and mobile-optimised sites!

Why bother with mobile-optimised sites?

With the creation of smartphones, a lot of equally smart companies got ready to make their products and services available to customers on the go.

Enlisting the help of designers and developers, these businesses set about building dedicated websites that would allow mobile users to browse in a phone-friendly way. No more tiny text and fiddly forms – the whole idea was to make life a lot more user-friendly.

But the problem with mobile websites – no matter how sleek and intuitive – is that businesses were finding themselves with twice the work: first updating their main site, then mirroring the changes on their mobile site.

21 Digital recommends that websites should serve all devices – computers, iPads, tablets, smartphones etc. – with the same set of URLs.

Put simply: you can (and should!) alter your website to make it suitable for phones and tablets, but you don’t need a separate mobile site to do it. And while that’s tough luck for the pro-active businesses that developed a dedicated mobile site, it’s good news for the rest of us!

There’s no longer a need to juggle content for two different sites, and you get all the SEO benefits of having traffic from users on a variety of devices.

All you have to do is make sure that your website is responsive.

OK, so what is a responsive website?

A responsive website is one that provides the optimal viewing experience: easy reading and simple navigation, all with as little clicking and scrolling as possible.

In an age where the laptop is definitely no longer king, and where an estimated 98% of people switch devices during the course of the day*, responsive website design is vital for your website’s long-term success.

Viewing a non-responsive website from a tablet or mobile device can cause serious headaches. Visitors may have to spend time pinching and zooming across just to be able to see what you’re offering – and why would they bother when there’s a competitor with an optimised site?

How do I get a responsive website?

21 Digital can help. We can create beautiful, mobile-optimised responsive websites that offer your visitors a highly functional, elegant and condensed version of your main website.

We can help you make sure you don’t miss out on business by neglecting your mobile customers.

With more and more people using their phones for real, sustained web activity – not just a quick glance – it’s more important than ever to offer them more than a miniaturised version of your website.

We can build you an intuitive, responsive website design that incorporates all the key action areas of your main site, whether that’s forms and fields, eCommerce or rich media.

Talk to a member of the 21 Digital team today to find out how our responsive websites can help you can capture customers on the move!


Give us a call on 01254 660 560, or email us on hello@21digital.agency and let’s talk!

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