Site Launch: CrashCAM™
We’ve launched a brand new ‘micro’ website for one of our loyal customers, Vision Techniques. Designed to advertise the vehicle safety firm’s latest black box recorder, it markets the product effectively from a single page.
As well as designing the ‘CrashCAM™’ website, we have written all the marketing copy, with an explanation of the product and how it works, its benefits and how to fit it to your car.
There’s also a news section and information about ‘cash-for-crash’ claims, which the vehicle camera is intended to protect drivers against.
Steven Taylor, Creative Director at 21 Digital, said: “It’s designed to draw the audience in and keep them on the page by sparking interest in those looking to buy a black box camera.
“We used a similar approach on Vision Techniques’ main site but this is much more streamlined and geared towards a specific target audience.”
Vision Techniques has entrusted us to market their products and services for years and have had considerable success through our marketing strategies, such as e-mail newsletters, magazine editorial and search engine marketing.
Jonathan Peach, of Vision Techniques, said: “I am confident our new microsite will produce more sales leads for our CrashCAM™ product.
“21 Digital has done an excellent job in marketing our firm in the past and we have every reason to expect this trend to continue.”