Michael Cain
04/06/13 o
By Michael Cain

Site Launch: CrashCAM™

We’ve launched a brand new ‘micro’ website for one of our loyal customers, Vision Techniques. Designed to advertise the vehicle safety firm’s latest black box recorder, it markets the product effectively from a single page.

As well as designing the ‘CrashCAM™’ website, we have written all the marketing copy, with an explanation of the product and how it works, its benefits and how to fit it to your car.

There’s also a news section and information about ‘cash-for-crash’ claims, which the vehicle camera is intended to protect drivers against.

Steven Taylor, Creative Director at 21 Digital, said: “It’s designed to draw the audience in and keep them on the page by sparking interest in those looking to buy a black box camera.

“We used a similar approach on Vision Techniques’ main site but this is much more streamlined and geared towards a specific target audience.”

Vision Techniques has entrusted us to market their products and services for years and have had considerable success through our marketing strategies, such as e-mail newsletters, magazine editorial and search engine marketing.

Jonathan Peach, of Vision Techniques, said: “I am confident our new microsite will produce more sales leads for our CrashCAM product.

“21 Digital has done an excellent job in marketing our firm in the past and we have every reason to expect this trend to continue.”

WANT TO FIND OUT HOW WE CAN HELP YOU?

Give us a call on 01254 660 560, or email us on hello@21digital.agency and let’s talk!

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