The summer has brought us a new creative challenge to sink our teeth into; 21 Digital has been commissioned by The Whitebirk Sink Co. to create a completely new digital presence, supporting the launch of their collection of handmade fireclay sinks.
The Whitebirk Sink Co. employs a talented group of artisans and master craftsmen, who draw upon years of experience in specialised manufacturing to create an exclusive range of traditional and contemporary handmade fireclay sinks.
In fact, this type of manufacturing is strongly tied to the history of the local area; all the way back in the late 1800s, it was originally in Whitebirk, Lancashire that the very first fireclay sinks were made.
“The manufacture of handmade fireclay sinks first started back in the late 1800s, and I’m pleased to say that we’re continuing this tradition.” says Jon Wilson, the Managing Director at the Whitebirk Sink Co. “Our craftspeople here at Whitebirk Sink Co. have over 60 years of experience making this fine product, with local families passing on their skills to the next generation. We’re proud to be the only British owned company to be making these handmade fireclay sinks.”
Jon and his team tasked our creative marketing experts at 21 Digital with bringing this new and exciting range of handmade fireclay sinks to market. The project encompasses brand design, the development of a responsive website, and on-location product and interiors photography. What’s more, we’ve been commissioned to produce a full-length video for the new company, showcasing the love and attention to detail that goes into making each and every one of these beautiful handmade sinks.
“There’s a great synergy between our two companies.” says Sam Fletcher, our Marketing Director. “The meticulous care and attention that The Whitebirk Sink Co. puts into their sinks mirrors the care and attention to detail that we put into our own digital projects.”
One of the most unique aspects of The Whitebirk Sink Co products is the exciting collection of contemporary colours and cool urban finishes available, and we can’t wait to communicate that to customers through an innovative, well-crafted digital campaign.
“It’s hugely exciting.” says Jon. “We can’t wait to see what the 21 Digital team can do!”