21Digital to help EPSL target reopening schools
21Digital has won the contract to deliver a new Magento 2 website for educational printed products manufacturer EPSL to target schools reopening after lockdown.
Blackburn-based Educational Printing Services Limited is a leading provider of printed supplies for schools, colleges, universities, academies, private tutors and home-schooling parents. Its exercise books, student planners, reading records, spelling books, teacher planners, reward stickers and personalised school posters are used by educational institutions across the UK.
The new bespoke website will bring emphasis to the superior quality of EPSL’s personalised and express printed products, and improve the customer journey for the best selling products.
21Digital managing director Sam Fletcher said: “Although Covid-19 has accelerated the move towards digitally based learning for some schools, the truth is that physical, printed resources remain very much at the heart of a healthy school life and rounded education.
“As an award-nominated online supplier of high-quality educational resources, EPSL were never going to sit still while demand temporarily dropped during the recent school closures due to Covid-19. They developed a really strong brief for the new website to support the management team’s long term growth strategy for the business.
“The new website will first of all modernise the customer buying experience. It will also tell EPSL’s story, highlighting what’s unique about their offering and helping them to connect more deeply with their customers – ultimately laying the foundations for long-term loyalty.”
21Digital is a multi-award-winning agency specialising in lead generation and e-commerce, with a range of digital marketing services including web design, web development, SEO, Google Ads, digital consultancy, social media marketing and email marketing.